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Marketplacer raise $20M+ capital with sights set on US expansion

Aus-based global software provider, Marketplacer, announce $20M+ capital raise with sights set on US expansion

  • In its largest capital raise to date, Marketplacer has raised more than $20M with participation from new investors; Endeavor Asset Management, Ellerston Capital, OC Funds and Lennox Capital Partners alongside existing core investors; AcornmCapital, AFIC (Mirrabooka), Bombora Investment Management, Morgans Financial and SG Hiscock
  • The new funds will be used to accelerate the business into the US, as well as support product investment and Australia-wide growth
  • The raise follows the company’s momentous growth over the last 12 months


Melbourne, November 2020:

Marketplacer, Australia’s leading marketplace software provider, today announce a successful $20+ million capital raise – the business’ largest to date.

The funds will support Marketplacer’s overseas expansion in the US to meet the market’s growing demand for online marketplace solutions. The raise will also support product investment and accelerate growth in Australia.

The announcement comes as the business, which started offering software services to third parties in 2017, has achieved over 300% growth in gross merchandise value and 100% growth in traffic since December 2019. Marketplacer’s success is driven by acquiring more than 70 clients to date, including some of the largest and most recognised brands in retail today, such as Myer, Metcash, Petstock, Bob Jane T-Marts, Jayco and the newly launched premium food delivery service, , in partnership with restaurateur, chef and television presenter, Shane Delia.

With online marketplace searches increasing 46 per cent year on year and 84 per cent more Australians Googling marketplaces in early 2020 alone1, there is enormous opportunity for Marketplacer’s local growth and first-ever US expansion (where nearly 46% of all online shopping starts on online marketplaces2).

Co-founder and Managing Director of Marketplacer, Jason Wyatt, comments on the announcement:

“Our mission since 2016 has been to give businesses the ability to scale globally by enabling commerce and to date, we have supported over 42 business transformations and a further 31 underway using Marketplacer’s online platform. We’re thrilled by this latest round of investment and the validation of our strategic vision as we look to scale globally, expanding our team into the US where our product demand and client base is growing.

We’ve experienced rapid growth since launching the business, driven by the size and growing needs of our market, the flexibility and agility of our technology and the deliberate investment we’ve made in our people – from our development team through to our leadership team. Businesses from retail, wholesale, hospitality, media and beyond are now forced to rethink how they connect and engage their networks, and our bespoke marketplace platform is able to meet these demands, driving rapid scalability when businesses need it most.”

James Douglas, Director at Acorn Capital, said:

“We look to support great teams and cutting-edge technologies and Marketplacer has both. It is a world-leading ecommerce platform that demonstrates what Australian innovation and technology leadership can do. We have been thrilled to be part of the journey so far and to support the company again in the current capital raising. We are excited to be part of the next stage of Marketplacer’s growth.”

Gregg Taylor, Chief Investment Officer at Bombora Investment Management, said:

“We invested in Marketplacer as it provides a high-quality growth exposure to the rapidly evolving global ecommerce sector and is attractively positioned to benefit from the transformational change happening right now. Through their depth of intellectual property, quality revenue model and the strength of the management team, Marketplacer genuinely has the opportunity to be one of Australia’s leading technology companies on the global stage – global partnerships with the likes of Salesforce will be critical in executing on this opportunity.”

With $40M+ in total equity raised in the last year alone, Marketplacer’s recent capital raise is backed by some of Australia’s most respected funds, including Acorn Capital, AFIC (Mirrabooka), Bombora Investment Management, Endeavor Asset Management, Ellerston Capital, Morgans Financial, OC Funds, Lennox Capital Partners and SG Hiscock – a mix of both new and existing investors.

Across its portfolio, Marketplacer has connected over 12,500 businesses across the globe, with 41 million sessions and 29.5 million unique users within the last 12 months. Its ability to develop and build the most scalable online solutions provides incredible commerce opportunity for businesses as many shift towards more agile online solutions in the wake of COVID-19.

Marketplacer offers either a plug-and-play platform for existing ecommerce sites or a full-stack solution, facilitating the capability to create marketplaces for products, services, events and bookings and enabling business transformation through unified commerce, dropshipping from third parties, consolidating markets and generating new revenue streams.

Read the Australian Financial Review take on Marketplacers rapid growth or for more information or to enquire about Marketplacer’s services, visit

1. SEMrush data
2. 2018 Consumer Survey by eMarketer

About Marketplacer:

Established in 2016, Marketplacer is recognised as one of the world’s leading providers of online marketplace software, specialising in developing scalable and successful marketplaces for businesses around the world. Born and bred from the award-winning BikeExchange, the biggest online marketplace for anything and everything bike, founders Jason Wyatt and Sam Salter saw the opportunity to license the online software platform, now evolved to work across different search audiences, and apply it to new marketplaces. Marketplacer is responsible for the creation of online ecommerce solutions and business transformations of some of Australia’s largest retail giants, including Myer, Metcash, Bob Jane T-Marts, Jayco.

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