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Combs to launch Marketplace for Black Owned Businesses

global sisters

Today it was announced we are part of an exciting and important new initiative being led by Combs Enterprise and Salesforce to launch SHOP CIRCULATE, a curated digital marketplace that allows consumers to discover and buy products exclusively created and sold by Black entrepreneurs. SHOP CIRCULATE provides Black businesses with a platform to reach global audiences and empowers consumers to shop the world’s best Black-owned brands.

The Marketplacer team in the U.S. will be working closely with Combs Enterprise, the portfolio of businesses and investments built and cultivated by music legend and entrepreneur Sean Love Combs aka Diddy; Salesforce; and Deloitte, to bring SHOP CIRCULATE to market later this year and feature an expansive list of businesses across categories from beauty, fashion and art, to health, wellness and home.

SHOP CIRCULATE reinforces the importance of supporting and empowering Black entrepreneurs and building wealth through “circulating” dollars within the Black community. You can read some of the news briefs in REVOLT.

Marketplacer executive chairman, Jason Wyatt said, “Marketplaces are a great leveler in bringing together businesses of all sizes into a single venue to drive opportunity and growth. It’s our goal that our partnership with SHOP CIRCULATE will bring our powerful marketplace platform to Black-owned businesses and entrepreneurs as a vehicle to drive change, growth and success.”

Sean Combs, Chairman of Combs Enterprise;  Marc Benioff, founder and CEO of Salesforce, and Punit Renjen, Deloitte Global CEO also commented:

“Building Black wealth starts with investing in Black-owned businesses and giving entrepreneurs access to the consumers needed to build sustainable companies that can thrive”, says Sean Combs, Chairman of Combs Enterprises. “I’m excited to partner with Salesforce to create a platform that will advance our collective pursuit of economic justice.”

“Salesforce is honored to collaborate with Sean Combs and Combs Enterprises to help close the unjust wealth gap that prevents too many Black Americans from achieving economic equality”,said Marc Benioff, Chair and CEO of Salesforce. “SHOP CIRCULATE will empower us all” as individuals, communities and companies ” to support Black-owned businesses, amplify the talent of Black entrepreneurs and move us closer to true equality.”

“Deloitte’s purpose is to make an impact that matters. As the largest professional services organization in the world, we have a responsibility to help level the playing field and advance opportunities for the Black community in business” ,says Punit Renjen, Deloitte Global CEO. “This is one of the most effective ways for organizations like ours to do our part in ending systemic bias, racial injustice, and unequal treatment in all its forms.”

Marketplacer will be providing the marketplace capabilities and are honored that we were selected to be the platform of choice for SHOP CIRCULATE and look forward to updating you on progress, and rolling it out later this year.

To hear more, tune in to Salesforce Connections (#CNX21) Wednesday, June 2nd starting at 9am PT / 12pm ET where SHOP CIRCULATE and the collaboration partners will be highlighted during the commerce cloud keynote given by EVP & GM of Salesforce, Lidiane Jones.

Register for free:

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