Get your copy of the 2022 Gartner Hype CycleTM for Digital Commerce Report.

Introduce a bold customer experience with Marketplacer

Discover how a marketplace goes beyond the transaction to strengthen customer experience and customer lifetime value.
Creating incredible consumer loyalty with a marketplace

Creating incredible consumer loyalty with a marketplace

Retailers spend a great deal of time and money investing in programs to build direct relationships with their customers. While these efforts often work, it’s clear that winning and retaining customers and share of wallet is an expensive operation. As retailers look to steer brands towards initiatives that answer consumer needs directly, effectively maximising their commitment to the brand and building lifetime value, the marketplace model is proving itself to be a valuable and sustainable investment strategy.


A third-party marketplace not only offers customers convenience through category and range extension, it can limit abandoned baskets and customer churn and provide valuable insights into consumer behaviour.


Become a customer-centric shopping destination by offering the convenience of always in-stock items and product variety from a brand they already know and trust.



Provide your customers with a wider choice of offerings and a consistent shopping experience – regardless of who is selling – to increase basket size and shopper satisfaction.



Create a sense of community and belonging for your customers whose loyalty will grow thanks to premium content, membership benefits, curated selections and exclusive offers.



Harness customer data to develop new offerings and identify the needs and likely behaviours of frequent and high-value customers and deliver services that satisfy their high expectations.

Commit to a better customer experience

The Marketplacer platform is designed to augment and enhance your commerce architecture while putting valuable tools into the hands of operators, sellers and shoppers.

10+ years Pioneering
the marketplace

Our platform innovation is shaping the future of B2C marketplaces.

Named a Leader
by Forrester

In the Forrester New Wave™ Report for Marketplace Development Platforms Q4 2021

A trusted platform
Endorsed by retail customers

Get references from customers already running their own thriving marketplace with Marketplacer.

Global workforce
WITH A local team

With staff located in major cities including Sydney, Melbourne, San Jose and New Zealand, we can keep your team local.


“We needed to upgrade our web site and expand our range to present an even more compelling offer to our customers. Marketplacer has given us the ability and the technology to create a more complete destination for everything in the backyard. The Barbeques Galore online marketplace lets us offer customers all the things they need to make the most of Australia’s Great Outdoors lifestyle.”

Angus McDonald
CEO, Barbeques Galore



Hype Cycle for Digital Commerce

Hype Cycle for Digital Commerce

The Gartner Hype CycleTM for Digital Commerce, 2022 is a tool to keep application leaders informed about new trends and technologies and help them prioritize their investments. One such technology highlighted in this latest report is Enterprise Marketplaces and Marketplacer was named as a Sample Vendor.

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Forrester New Wave Report

Marketplacer is a New Wave™ Leader – the highest achievable ranking – following an independent evaluation conducted by Forrester analysts. Discover the standout features and capabilities behind our top ranking.

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McFadyen Report

Marketplacer, a global technology Platform as a Service (PaaS) company that builds successful and scalable online marketplaces, announces the acceleration of its growth strategy through a new funding round including Salesforce Ventures and closer alignment with Salesforce Commerce Cloud.


Your solution to scale and grow in today’s evolving ecommerce environment.

Marketplacer offers an enterprise platform with everything you need to operate efficiently, sell more, and grow. It has been developed to support your business as you rapidly deploy a successful ecommerce marketplace model. Complete with 3rd party drop shipping, seamless seller and order management, endless aisles, and tools that will help you market and generate sales.

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