We help our clients create thriving marketplaces

Major considerations for implementing a marketplace

The marketplace model is sweeping the commerce landscape. But launching your own third-party marketplace isn’t as simple as purchasing and plugging in a solution.

It’s a digital transformation project with a number of operational and business implications, and its success depends on a defined strategic roadmap and support from the right partners at the right times. Marketplaces are new to the industry and sound expertise is limited. This means retailers looking to launch a transformative marketplace must take care to find strategic partners with proven experience in directing the digital journey, allowing them to maintain a laser focus on their core capabilities.

IT’S A BUSINESS OVERHAUL
Marketplaces transition retailers from a linear digital commerce model to a platform business which requires support from business leaders, and a detailed roadmap to get you there.

PREPARE YOUR INTERNAL RESOURCES
Assemble an internal team with mature capabilities in digital commerce operation, and additional resources in seller recruiting, performance management, fulfilment and logistics.

RECRUIT AND SUPPORT SELLERS
Source sellers and provide everything they need to be successful. If you lack a third-party supplier network, look to marketplace vendors who can offer access to ready-made supplier networks.

SYSTEM INTEGRATION
Integration with existing applications, especially your existing digital commerce platform, is critical for success. Look for platform scalability and connectivity.