Get your copy of the 2022 Gartner Hype CycleTM for Digital Commerce Report.

We help our clients create thriving marketplaces

From strategy to implementation and beyond – the Marketplacer team are dedicated to supporting and driving the sustained growth of our clients’ marketplaces.

We help our clients create thriving marketplaces
Creating incredible consumer loyalty with a marketplace

Major considerations for implementing a marketplace

The marketplace model is sweeping the commerce landscape. But launching your own third-party marketplace isn’t as simple as purchasing and plugging in a solution.


It’s a digital transformation project with a number of operational and business implications, and its success depends on a defined strategic roadmap and support from the right partners at the right times. Marketplaces are new to the industry and sound expertise is limited. This means retailers looking to launch a transformative marketplace must take care to find strategic partners with proven experience in directing the digital journey, allowing them to maintain a laser focus on their core capabilities.

Marketplaces transition retailers from a linear digital commerce model to a platform business which requires support from business leaders, and a detailed roadmap to get you there.


Assemble an internal team with mature capabilities in digital commerce operation, and additional resources in seller recruiting, performance management, fulfilment and logistics.


Source sellers and provide everything they need to be successful. If you lack a third-party supplier network, look to marketplace vendors who can offer access to ready-made supplier networks.


Integration with existing applications, especially your existing digital commerce platform, is critical for success. Look for platform scalability and connectivity.

Revenue growth, supported by Marketplacer

The Marketplacer platform is designed to augment and enhance your commerce architecture while putting valuable tools into the hands of operators, sellers and shoppers.

10+ years Pioneering
the marketplace

Our platform innovation is shaping the future of B2C marketplaces.

Named a Leader
by Forrester

In the Forrester New Wave™ Report for Marketplace Development Platforms Q4 2021

A trusted platform
Endorsed by retail customers

Get references from customers already running their own thriving marketplace with Marketplacer.

Global workforce
WITH A local team

With staff located in major cities including Sydney, Melbourne, San Jose and New Zealand, we can keep your team local.


“Establishing this marketplace has brought together two experts in their respective fields. We have each learned enormously from the other. Both Fishbrain and Marketplacer are interested in making social commerce a success. This project has enabled us both to explore, and better understand, how to achieve that. It has been one of those rare meetings of minds and talent that has undertaken a journey that is as rewarding as the outcome itself.”

Jens Beckemeier
Commercial Director, Fishbrain



Hype Cycle for Digital Commerce

Hype Cycle for Digital Commerce

The Gartner Hype CycleTM for Digital Commerce, 2022 is a tool to keep application leaders informed about new trends and technologies and help them prioritize their investments. One such technology highlighted in this latest report is Enterprise Marketplaces and Marketplacer was named as a Sample Vendor.

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Forrester New Wave Report

Marketplacer is a New Wave™ Leader – the highest achievable ranking – following an independent evaluation conducted by Forrester analysts. Discover the standout features and capabilities behind our top ranking.

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McFadyen Report

Marketplacer, a global technology Platform as a Service (PaaS) company that builds successful and scalable online marketplaces, announces the acceleration of its growth strategy through a new funding round including Salesforce Ventures and closer alignment with Salesforce Commerce Cloud.

The Marketplacer platform is more than just technology

Your solution to scale and grow in today’s evolving ecommerce environment.

Marketplacer offers an enterprise platform with everything you need to operate efficiently, sell more, and grow. It has been developed to support your business as you rapidly deploy a successful ecommerce marketplace model. Complete with 3rd party drop shipping, seamless seller and order management, endless aisles, and tools that will help you market and generate sales.

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