Why a Marketplace Strategy?
Throughout history, the marketplace has been central to trade and commerce. Today, businesses still benefit from the concept of a marketplace – but making it virtual makes it scalable, with boundless possibilities.
The Marketplacer advantage
Reduce Complexity of the
Distribution of Physical Products
No Need To Stock Inventory
Decrease Complexity of New Commerce
Why a Marketplace?
Ever since there’s been anything to sell, there’s been a marketplace. A place for sellers to gather, and for buyers to compare what’s on offer and make their selections.
Then life – and commerce – went online. But no matter how things have changed, online marketplaces still provide customers with one easy, convenient destination to compare a wide choice of offerings from an incredible variety of curated sellers.
How to Win With a Marketplace Strategy
Create a customer-centric endless aisle by offering a broad assortment of products that never run out of stock.
Become a customer-centric shopping destination by offering new products and ranges, without the risk and cost of managing inventory.
Introduce and experiment with new products, categories, sellers and verticals, without inertia.
Deliver the best in-store and online experience on a single marketplace platform.