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Why a Marketplace Strategy?

Throughout history, the marketplace has been central to trade and commerce. Today, businesses still benefit from the concept of a marketplace – but making it virtual makes it scalable, with boundless possibilities.

The Marketplacer advantage

Better Distribution

Reduce Complexity of the
Distribution of Physical Products

Less Inventory

No Need To Stock Inventory

Endless Aisles

Decrease Complexity of New Commerce
Category Addition

Why a Marketplace?

Ever since there’s been anything to sell, there’s been a marketplace. A place for sellers to gather, and for buyers to compare what’s on offer and make their selections.

Then life – and commerce – went online. But no matter how things have changed, online marketplaces still provide customers with one easy, convenient destination to compare a wide choice of offerings from an incredible variety of curated sellers.

How to Win With a
Marketplace Strategy

Endless aisles

Create a customer-centric endless aisle by offering a broad assortment of products that never run out of stock.

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Range Extension

Become a customer-centric shopping destination by offering new products and ranges, without the risk and cost of managing inventory.

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Category testing

Introduce and experiment with new products, categories, sellers and verticals, without inertia.

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Creating communities

Build a community of growth and increasing value.

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Omnichannel

Deliver the best in-store and online experience on a single marketplace platform.

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Loyalty

Use Marketplacer tools to identify, recognize, and reward high value shoppers and sellers.

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