Omnivore auto maps a seller’s product to the best marketplace category so their products can end up on the right shelves.

As a result, marketplaces built by Marketplacer will now have a ready-made data integration through Omnivore making it easier for owners to bring more brands onboard.

The partnership will expose more marketplace owners and brand owners to the Omnivore solution.

“We are delighted to be working with Omnivore as this partnership will now enable marketplace owners to accelerate their market momentum by finding it easier for brands to join their marketplace,” says Marketplacer chief alliance officer John Mullins.

“Ultimately, Omnivore provides an easy solution to integrate the data feeds between a Marketplacer marketplace and the brand owners’ e-commerce site. We’re really excited about the positive impact this partnership will have on the overall marketplace ecosystem moving forward.”

By bridging a retailer’s website and third-party affiliates’ sites, Omnivore enables organisations to customise their products for the marketplace they are selling.

Omnivore makes it easy for brand owners to attract more brands, upload their products, manage orders and eliminate overselling.

“Omnivore was established as retailers were finding that integrating with marketplaces was a complex and expensive process. Since then, our team has been singly focused on making it easier for retailers and brand owners to access millions of new shoppers. This partnership with Marketplacer is an ideal fit, as, unlike them, we don’t make great marketplaces, we make great marketplaces easier to join. In addition, we look forward to gaining incremental customers from brands joining the Marketplacer marketplaces,” says Omnivore founder and director Ivan Logan.

“With aspirations of going beyond our core offering in the e-commerce space Marketplacer and Omnivore were identified as partners with a comprehensive technology platform that would provide the ideal foundation to create The Barbeques Galore online marketplace, which offers customers all the things they need to make the most of Australia’s great outdoors lifestyle,” says Barbeques Galore CEO Angus McDonald.

“As a result, we have been able to extend our leadership in the Barbeque and Lifestyle categories and the broader e-commerce market. Thanks to Marketplacer and Omnivore, we now have a truly comprehensive offer, going well beyond our core range to provide a complete solution for our customers.”