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Expand your offerings, attract new customers, and grow revenue faster

Drive profitable growth by expanding your product range and capturing incremental revenue using your existing websites and audiences to power strategic expansion.

Who is using Marketplacer?

Why a marketplace?

With a marketplace model, you can expand your product range effortlessly, without the headaches of managing inventory.

Range extension

Add tens, hundreds or even thousands of other sellers to your site to expand your range.

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Category testing

Quickly introduce and test new product categories without the traditional cost, time and planning burdens.

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Expand your business into new markets by developing a dropshipping website that supports multiple sellers and multiple products efficiently.

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How Marketplacer works

Marketplacer makes powering your marketplace for growth a breeze, offering a seamless journey that’s easy, fast, flexible and smart. With over 15,000 third-party sellers worldwide, state-of-the-art APIs, and smart AI-driven tools, we’re your partner for marketplace success.

At Marketplacer, speed is the cornerstone of our approach. We've optimized every aspect, from sales to seamless integration and daily operations, to provide a swift and effortless experience. We achieve this by leveraging our expansive global integration partner network, prebuilt connectors, extensions, and APIs, empowering e-commerce operators to quickly expand through third-party inventory sales.

The Marketplacer Seller Community further accelerates your ability to connect with over 10,000 third-party sellers worldwide. Our flexible API-first approach ensures a rapid seller and operator experience, seamlessly integrating with renowned e-commerce platforms such as BigCommerce, Adobe Commerce, and Shopify.

Additionally, our AI-powered vetting engine efficiently categorizes, maps, and suggests products, streamlining operations. This comprehensive approach helps supercharge your growth and deliver a fast ROI, aligning with the expectations of today's fast-paced consumers.

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Marketplacer goes above and beyond to embody the concept of flexibility in every aspect of its operation. Our commitment to flexibility is a fundamental principle woven into our company, empowering you to achieve your unique goals and visions with our support every step of the way.

Here are some examples of how we do this:
  • Flexible Pricing: We offer tailored pricing models to meet your specific budget and goals, whether it's a subscription-based, pay-as-you-go, or customized strategy.
  • Tailored Collaboration: We adapt to your unique partnership needs, whether you're a small startup or a large enterprise, ensuring flexibility to match your pace, preferences, and objectives.
  • Adaptable Technology: Our architecture integrates seamlessly with your systems, allowing you to customize the platform to your requirements, ensuring Marketplacer can grow alongside your evolving business.
  • Customer-Centric Approach: We actively listen to your feedback, aligning our product roadmap with your changing requirements to create a partnership that responds to your concerns and aspirations.
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Marketplacer exemplifies "smart" in multiple dimensions, reflecting our extensive experience, cutting-edge technology, and forward-thinking approach:

  • Market Expertise: With a decade of experience in Marketplaces, our team offers profound knowledge and expertise. We grasp the intricacies, enabling us to provide insightful solutions and strategies.
  • Technological Intelligence: Marketplacer is intelligently designed, featuring an API-first approach for seamless integration and multi-tenant architecture with auto-scaling capabilities for optimal performance and scalability. This adaptability ensures our platform effortlessly evolves to meet your needs.
  • Continuous Improvement: We adopt a smart approach to product development through continuous updates, regularly rolling out new features and enhancements. Our commitment to technology's forefront guarantees access to the latest and most advanced tools.
  • AI and Machine Learning: Marketplacer leverages AI and machine learning for intelligent decision-making, especially in product mapping and vetting tasks. We continually explore AI implementations, such as product data enrichment and connector integrations, to keep our platform at the forefront of innovation.
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Easy connected commerce implementation

Keep your existing eCommerce ecosystem and gain the powerful smarts of Marketplacer so you can start selling 3rd party products with the least disruption to your existing systems, processes and people.

Composable Catalog

Learn about how a marketplace strategy works for your industry

Discover the path to enhanced retail success by extending your offerings through strategic marketplace expansion.

Unlock the potential for elevated growth in the grocery industry by diversifying your offerings through strategic marketplace expansion.

Tap into untapped markets, increase subscriptions and grow new revenue streams with a centralized solution.

Transform your existing loyalty program into a powerful, competitive advantage

Join Marketplacer’s Seller Community and watch your business grow.​

Harness the power of Marketplacer’s Seller Community, where you effortlessly discover and onboard a multitude of premium sellers, empowering you to effortlessly launch and drive your business forward, achieving unparalleled revenue growth and operational excellence

Behind the technology​

The platform with everything you need to operate efficiently, sell more, and grow your business with an ecommerce marketplace model.

10+ years

Pioneering the marketplace, our platform innovation is shaping the future of B2C marketplaces.


Creating thriving businesses as we connect buyers and sellers across the globe.

Award winning

In the Forrester New Wave™ Report for Marketplace Development PlatformsQ4 2021

10 countries

Marketplacer is the driving force supporting ecommerce sales every day, all over the world.

“Marketplacer has enabled Woolworths to create a curated marketplace that features a growing array of quality products which customers can purchase as easily as their weekly groceries.”
Mark Mansour - GM
Everyday Market from Woolworths

Our implementation partners

Case studies



In 2017, Myer partnered with Marketplacer to create a curated lifestyle destination:

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