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Marketplaces have come to define modern ecommerce, with European shoppers using them as a first port of call.
This report explores what the marketplace landscape looks like today and where it is heading as well as answers these 4 questions:
What factors are key to a successful marketplace?
What attributes do brands need from leading marketplaces?
How are marketplaces working to try and protect both brands and customers from fraud, counterfeits, and piracy?
What is the technology that drives this sector?
Inside the report they examine the Top 15 marketplaces by traffic in Europe and will drill down into their structure, operation and how they service both consumers and merchants.