Get your copy of the Marketplace Development Platforms Landscape by Forrester

Launch and scale your 3rd party product strategy

commercetools customers can now harness the flexible, feature-rich Marketplacer platform to connect to 3rd party sellers and suppliers as you expand your catalog, sell more products, and deliver a highly connected and profitable customer experience.

Commercetools Connector

How the Marketplacer commercetools connector works

Marketplacer Connected Technology is a simple yet powerful technology for building marketplaces. By eliminating the need to re-platform, our commercetools connector enables you to keep all the capabilities of commercetools while leveraging Marketplacer to expand your product and category range, achieving an endless aisle.


The marketplace advantage

Scale at speed

Plug into third-party sellers’ systems and provide your customers with a wider choice of offerings from a variety of curated sellers.

Reduce labor cost

Generate more sales with your team with a limitless and flexible platform. Growth can be fluid, fast and fearless.

Diversify your range

Add tens, thousands of other sellers to your site. All of this can be alongside your own products, creating your virtual marketplace, and giving you a share of all the extra revenue.

Innovate without risk

Remain nimble with an evolving eCommerce ecosystem as you experiment and innovate in terms of your product lines and suppliers, without risking your core business.

The benefits of the Marketplacer Commercetools connector

  • Real-time Integration: Experience seamless integration between Marketplacer and commercetools, ensuring that all updates are immediately reflected on the commercetools platform.
  • Easy External Connection: Connect to any external endpoint using the webhook feature, facilitating the smooth sharing of information.
  • Enhanced Product Visibility: Create and promote products directly on a live commercetools frontend, maximizing visibility and increasing sales potential.
  • MACH Alliance Alignment: Align with the principles of the MACH alliance, guaranteeing a high level of interoperability and flexibility in your system.
  • Streamlined Workflow Efficiency: Improve the efficiency of your workflow by centralizing products, sellers, and advertisements, providing a single source of truth.
  • Automated Processes: Automate the creation, updating, and deletion of products, variants, and sellers on commercetools, minimizing manual errors and saving valuable time.

For further details on how the Marketplacer commercetools Connector works, view the documentation guide.

There’s so much more to Marketplacer platform

The marketplace model allows you to expand without boundaries – turning suppliers into sellers, and adding hundreds or thousands of new products to your website without all the hassle of managing inventory and warehousing requirements. And it can all be achieved without disrupting your current customer shopping or delivery experience.

Dropship from 3rd parties

A marketplace platform allows you to integrate with any POS system, dropship globally, return and fulfil items from different storefronts, and allow click & collect – all on one platform.

Create a community

Create a sense of community and belonging for your customers, who feel part of a tribe thanks to premium content, membership benefits, curated selections and exclusive offers.

Consolidate a market

Unite a fragmented buyer/seller landscape and become the destination for your customers to discover tailored content and a perfectly targeted range of offerings.

Book a strategy session to see what Marketplacer can do for you

At Marketplacer, we’re committed to helping you bridge the gap between marketplace strategy and execution. Start your marketplace journey the right way, as we discuss how a marketplace will help you scale and differentiate. Plus, we’ll share the Marketplacer solutions to evolve your existing Salesforce Commerce Cloud platform into a curated marketplace.

  • Gain the clarity and confidence to develop a defined marketplace strategy to maximise opportunities
  • Get your team on the same page as you align ideas, outcomes and stakeholders
  • Focus on strategic positioning for sustainable, ongoing competitive advantage, including identifying tactical opportunities
  • Understand the Marketplacer technology, including the SFCC Connector, that will underpin your marketplace strategy.