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Gartner® Market Guide for Marketplace Operation Applications, 2024

Gartner® Market Guide for Marketplace Operation Applications, 2024


You can use a Market Guide to understand how the status of an emerging market aligns with your future plans. In addition, since Gartner has published over 100 Market Guide research notes, IT and strategic leaders can gain a broad view of many markets, including mature and smaller markets, in an easy-to-read format.

According to Gartner, 

Enterprise marketplaces help organizations increase resilience with extended product ranges and better efficiency by directly connecting customers and sellers. Digital commerce leaders should choose an MOA that supports their product types, selling models and deployment preferences.

Organizations are under increasing pressure to grow revenue, retain customers and reduce operation costs. Marketplaces enable organizations to:

Sell third-party offerings without sitting on large amounts of inventory

  • Create new solutions by combining offers from multiple sellers
  • Enhance customer experience with richer offerings and faster delivery
  • Consolidate purchases across multiple buying entities for better efficiency

With MOAs, organizations can:

  • Extend product offerings by including third-party products
  • Reduce costs by streamlining orders across multiple divisions
  • Retain customers with richer solutions and better supply chain efficiency and resilience


Gartner, Market Guide for Marketplace Operation Applications By Sandy Shen, Jason Daigler, 19 March 2024

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