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Chemist Warehouse Unveils New Online Marketplace Powered by Marketplacer

Kilka Seller Case Study_Nov 2022
Published on November 8, 2022
Kilka Seller Case Study_Nov 2022

NOVEMBER 2022 – Marketplacer, a global technology platform that enables brands, retailers, suppliers, communities and innovators to easily build and grow successful online marketplaces at scale, today announced it has been selected by powerhouse Australian pharmacy retailer, Chemist Warehouse to drive the company’s new online marketplace.

Chemist Warehouse has more than 450 physical stores across Australia and New Zealand which offer a full range of pharmaceutical, personal care, health, beauty, wellness and baby products. 

The new marketplace, now live at, provides customers with access to a broader range of products than is currently available for purchase in stores. Offerings from additional suppliers will be added in coming months, further increasing the choice available.

“The launch of the Chemist Warehouse marketplace is a big milestone within our digital roadmap and takes us one step closer to being Australia’s leading one-stop digital retailer,” said Nick Blatt, Head of Ecommerce & Digital Customer Experience.

“The marketplace provides our customers with access to an even larger portfolio of products and creates new opportunities for our suppliers, as they’ll be able to expand on their current in-store product lines. We’re excited to see how our Marketplace develops and look forward to continuing to work with Marketplacer.”

Scalability was a big driver behind the decision to establish the new Chemist Warehouse marketplace as, historically, the company’s stores and distribution centres have been restricted to physical capacity.

“Introducing a marketplace allows both existing and new suppliers access to an unlimited digital shelf space,” said Blatt. “And for our customers, we will continue to build and drive our core values of the brand.”

Traditionally, the Chemist Warehouse e-commerce and in-store category and product offerings had consistently aligned, apart from some online and -in-store only listings.

“Now, with an unlimited digital shelf space, we open a whole new opportunity for our e-commerce channel to grow. With the agility of our digital channel, we can learn and develop quickly and grow as a whole business,” said Blatt.

The Marketplacer platform

Following a detailed assessment of the ecommerce platforms available on the market, it became evident that Marketplacer was the leader in the sector.

“Marketplacer has an impressive portfolio of large retailers in Australia and met other functional and capable criteria when we were looking for a technology vendor with which to partner,” said Blatt.

Rather than starting with a clean slate, Chemist Warehouse has retrofitted the new marketplace into the company’s existing ecommerce framework and technology stack.

“While this created challenges, it was the most suitable strategy for our intentions,” said Blatt. “Not only was it important to understand how every main area of Chemist Warehouse operated, but also all the associated processes and workflows. Marketplacer has worked very closely with us for the past 12 months and the results of this effort are now live for our customers.”

The new marketplace also benefits the company’s suppliers who will be in a position to sell more of their catalogues to a highly active and engaged audience. 

“For new suppliers, we now have an opportunity to support brands that may not have conventionally been in a position to be stocked and shelved in our stores,” said Blatt.

Jason Wyatt, Co-Founder and CEO of Marketplacer congratulated Chemist Warehouse on creating a marketplace that will add significant value for customers.

“The ability it provides to choose from such a large and growing product range and have them delivered to their door is a real game changer in this sector,” Jason Wyatt said.

“We look forward to continuing to work with Chemist Warehouse as it grows its marketplace and makes it even more valuable for customers in the months ahead,” Wyatt concluded.

Published on: November 8, 2022

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