In recent years, Black Friday and Cyber Monday have become firm fixtures on the annual marketing calendar, for retailers of all stripes and sizes.
This year, as-yet-untamed inflation and an uncertain economic outlook for 2023 were expected to dampen consumers’ collective enthusiasm for bagging bargains, but that wasn’t what happened, in key markets around the world.
In the US, the National Retail Federation said the consumers spent $325 on holiday-related purchases, an increase of eight per cent from 2021, while the UK clocked Black Friday shopper numbers that were 3.7 per cent higher than in 2021. In Australia, Shopify estimated cost conscious Australians dropped close to $5 billion, over the three-day period.
While retailers in all these jurisdictions no doubt welcomed the boost to sales, it was those that operate online marketplaces which had the most to crow about.
As a leading supplier of online marketplace technology, Marketplacer enjoys unparalleled insight into this segment of the ecommerce market.
From category killer sporting goods vendors to department stores that know offering a broad stables of brands is as important online as it is instore, businesses whose online marketplaces are powered by Marketplacer rode the very crest of the cyber weekend wave.
Latest data shows an extraordinary uplift in sales, with some standout operators recording online revenue that was up more than 300 per cent during the period.
Our string of Cyber Weekend success stories includes retailers whose sales were up by 113 per cent, 128 per cent and 303 per cent on the previous weekend.
Accommodating sales surges of such magnitude is only possible when your online marketplace is built on a robust, cloud-based platform; one that has the capacity to scale up and down, in response to customer activity.
For retailers that would like to gain a greater share of the sales action during the upcoming shopping occasions of 2023, including Valentine’s Day, Mothers Day and cyber-weekend, the good news is, an online marketplace project can be completed quickly and economically. Marketplacer has developed a platform that integrates seamlessly with major commercial platforms, including Salesforce Commerce Cloud, Adobe Commerce Cloud, Commerce Tools and Shopify. Using plug-ins makes it possible to get an online marketplace open for business within weeks, in many instances.
Our team of technical and business development specialists are delighted to discuss the enhanced sales opportunities that may await your business in 2023 and beyond.