Strategic Investments Accelerate Growth Across Europe As The Demand For Online Marketplaces Continues To Increase
DENVER — May 9, 2023 – Marketplacer, a global technology platform that enables brands, retailers, suppliers, communities, and innovators to build and grow successful online marketplaces at scale, today announced strategic investments in Europe, as well as new partners and programs to support the growth of online marketplaces across the region and around the world.
These investments in the European market will enable more enterprises, sellers, and partners in the region to tap into the massive potential that online marketplaces present. With $3.24 trillion sold online in 2022 and 68 percent of global B2C eCommerce expected to come through marketplaces this year, the opportunities for growth are significant.
Marketplacer’s strategic expansion in the region will be supported through the addition of industry veterans to the European leadership team, including Vice President of Solution Engineering Luke Hilton and longtime retail influencer and Strategic Advisor to the Board Martin Newman.
“With so much potential in Europe, we’re taking bold steps to invest in and strengthen our presence across the region,” said Jason Wyatt, executive chairman, and CEO, Marketplacer. “We’re committed to supporting our aggressive growth goals across the region by building a best-in-class team that will deliver the necessary expertise and solutions for our customers and their customers, as well.”
New Partners and Customers Across Europe
To better serve the region, Marketplacer announced new partnerships with two of Europe’s leading channel managers, ChannelEngine and Luzern eCommerce.
With offices around the globe, including the Netherlands, UAE, US, and APAC, ChannelEngine facilitates the sales of more than six million products from 1,500 brands on 250+ sales channels.
Luzern eCommerce is Europe’s leading ecommerce accelerator for brands, delivering the technology and the expertise to optimize sales, margins, and inventory across channels and geographies.
The new partnerships enable ChannelEngine and Luzern eCommerce to combine their numerous merchant networks with Marketplacer’s major retailers and will significantly boost time to value for operators globally.
Underscoring Marketplacer’s expansion in Europe is the latest customer to go live in the Nordics, FINN, which is part of Schibsted Nordic Marketplaces. FINN is Norway’s largest marketplace and is hugely popular among Norwegians looking to buy or sell a large variety of products.
The company chose Marketplacer when it wanted to create a new marketplace for refurbished electronics. This strategy not only contributes to the company’s growth initiatives but also reinforces its commitment to a circular economy by reducing consumer electronics’ contribution to landfill.
“We are always looking for ways to expand into new categories that are relevant to our communities,” said Emilie Høstmark, FINN team lead for the refurbished electronics initiative. “Standing up a new marketplace is no easy task, but by partnering with Marketplacer we were able to go live within six months and experience real revenue growth in just a week. We can’t wait to leverage this new partnership to open up more marketplaces featuring more products.”
Innovative Customer-Centric Programs to Support Online Marketplace Momentum
To support growing brands or retailers across the region, and across the globe, Marketplacer launched two innovative customer-centric programs: the Marketplacer Seller Community and the Marketplacer Accelerator Program.
An essential component of an online marketplace’s success is the ability to provide quality products and brands to the right audience. The Marketplacer Seller Community offers a simple and effective way for sellers and integrated channel managers to connect with Marketplacer operators and expand their reach while allowing operators to easily find and partner with high-quality sellers resulting in a streamlined process that allows them to focus on building a successful marketplace.
The Marketplacer Accelerator Program enables retailers to expand their product offerings, explore new brands and markets with lower investment risk, and scale more efficiently. The solution lets retailers quickly set up a marketplace that integrates with their existing e-commerce platforms including Adobe Commerce Cloud, Salesforce Commerce Cloud, commercetools, and BigCommerce. This reduces time-to-launch, eliminates complex implementations, and promotes faster revenue generation.
Learn more about these new programs and Marketplacer’s composable commerce solution by visiting us at Booth F20 during ShopTalk Europe, May 9-11, 2023.
Marketplacer is a global technology Software as a Service (SaaS) platform equipped with all the tools and functionality needed to build successful and scalable online marketplaces, at speed. To date, Marketplacer has helped build and deploy over 100 Marketplaces connecting over 13,000 businesses worldwide. The Marketplacer platform exists to make growth simple, from implementing marketplace strategies such as shipment from drop-ship sellers, adding new categories or third-party range extension, to consolidating markets and rolling out modern revenue models such as recurring memberships that allow businesses to grow faster and beyond the constraints of capital inventory.
Born and bred from the award-winning BikeExchange, the biggest online marketplace for anything and everything bike, founders Jason Wyatt and Sam Salter saw the opportunity to licence the online software platform and apply it to new marketplaces. Marketplacer is responsible for the creation of online eCommerce solutions and business transformations of companies around the world. Visit.marketplacer.com for more information.
ChannelEngine’s story began in 2013, when it became undeniable that marketplaces were going to be one of the most important elements of the global e-commerce industry. We saw an opportunity to make these powerful platforms available to any business. Our 15+ years of e-commerce experience helped us build the most complete marketplace management suite and now, ten years later, we facilitate the sale of over 6 million products from 8,100 brands on 200+ marketplaces.
About Luzern eCommerce
Luzern eCommerce is a leading European managed eCommerce platform provider that
optimizes sales, margins and inventory across channels and geographies for brands across the globe. Our technology (Channel Optimizer) coupled with our deep domain expertise helps brands reach and convert customers on their channel of choice: direct on a branded webstore, on Amazon or other marketplaces or through Social Commerce. We excel at the execution-end of eCommerce, bringing speed and agility to ensure fast time to value for our customers. Luzern eCommerce has evolved with economic and consumer trends and has adapted the business to what it is today, a leading eCommerce accelerator to some of the world’s leading Brands. Headquartered in Dublin, Ireland, Luzern is proven to dramatically grow online revenues and is trusted by brands such as Fossil, JDE coffee, Petsafe, HTC and Nestlé.
Michael Herrera for Marketplacer