Get your copy of the Marketplace Development Platforms Landscape by Forrester

Marketplacer Highlighted in McFadyen Suite Spot Report

Analyst_McFayden_1080x1080 (1)

In addition to our recent recognition as a Leader in The Forrester New Wave™: Marketplace Development Platforms, Q4 2021, Marketplacer has also been highlighted in McFadyen Digital’s Marketplace Suite Spot Report, an evaluation and comparison of online marketplace platforms with offerings beyond traditional first-party ecommerce solutions.

“The Marketplace Suite Spot Report evaluates the top technologies that businesses can use to create, launch, and grow an online marketplace. Some of these solutions require a stand-alone ecommerce platform to serve up the front end buying experience, some offer this functionality as part of an integrated full-stack suite, and some include varying degrees of native order management capabilities. This report focuses on the aspects pertaining to enabling – at minimum – the ability to list, sell, and handle tax and payments for a two-sided marketplace (buyer and seller).”

McFadyen Digital is the leading agency for ecommerce marketplace strategy and implementation. McFadyen Digital has been evaluating marketplace vendors for clients for more than half a decade. The first Marketplace Suite Spot report was published in 2020 and included six vendors. Substantial additional research was performed for this 2021 edition.

Features that Marketplacer was praised for include:

  • A broad and deep feature set for consumer-focused marketplaces
  • An open modern technology stack of GraphQL APIs for operator extensibility and REST APIs for seller integrations, along with Webhooks to support event-driven processing is publicly available. Well-written and detailed English documentation is provided on the platform including APIs and even database schemas (rare for SaaS vendors).
  • The M-Connect wizard enables quick initial integrations with sellers using SaaS ecommerce platforms like Shopify, BigCommerce, WooCommerce, etc. within 15 minutes. See VAN section in this report. invested in Marketplacer and a connector is available in the Salesforce AppExchange. While Marketplacer is offered primarily as a marketplace-only platform intended to be integrated with an ecommerce platform, they do offer limited headless commerce capabilities for those prioritizing time-to-market over all else. The headless offering includes catalog, cart, checkout and other ecommerce capabilities as APIs (no front-end).

Our approach with sellers was also singled out as a way of “quickly connecting sellers that use common cloud ecommerce platforms. M-Connect provides a wizard that enables a 15-minute connection to sellers running Shopify, BigCommerce, WooCommerce, Magento and other cloud ecommerce engines. Data mapping is still required to match the operator taxonomy and attribute harmonization, but M-Connect at least solves the catalog, inventory, pricing, and order integration challenge.”

Download the full report here.

Related posts