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Marketplacer Named a Leader in Marketplace Development Platforms by Independent Research Firm

For over 30 years Forrester has established itself as one of the most pre-eminent voices in assessing emerging industry trends and technology leaders. As Marketplacer is establishing itself as a global market leader, Forrester’s perspective and opinion carries a great deal of respectability and we’re honored to be recognized as a Leader in The Forrester New Wave™: Marketplace Development Platforms, Q4 2021.

Marketplaces are having a moment and are about to take center stage as a new emerging ecommerce strategy. We believe this is the moment where the world is waking up to the growth potential of third-party powered marketplaces.

At Marketplacer, we’ve seen a ten-fold increase in demand for information into this emerging technology over the past 18 months. The Forrester Marketplace Development Platforms New Wave Report provides valuable vendor insights to the market at large as companies are seeking to define their strategy and identify the best companies to align with. It also provides complementary technology platform partners and the broader ecosystem of systems integrators with the knowledge they need to guide their customers.

Marketplacer Highlights in the Forrester new Wave: Marketplace development platforms, Q4 2021

Marketplacer was among the select companies invited to participate in the Forrester Wave evaluation. Marketplacer received a differentiated rating in the vision, physical product category, seller management, and pricing and fee schedule criteria.

According to the report, a Marketplacer reference said they “…appreciate the partnership in developing the marketplace’s value proposition as well as the ease of managing the marketplace itself.”

Additional Marketplacer highlights include:


“Offers a strong physical product catalog and seller management capabilities.”

Marketplacer brings its third-party sellers together in the M Connect network that provides  operators a convenient way to find sellers. Its catalog is optimized for physical goods and can be extended to integrate with gift cards.


“Is the best fit for innovative brands monetizing their communities.”

Marketplacer offers an all-inclusive solution for selling atoms (defined as “an SKU/human-delivered service business. To engage business buyers, firms need to offer buyer-facing tools that resemble e-procurement as well as tools for sellers that optimize their business through your marketplace”). It provides a modular architecture that allows it to be run headless. Marketplacer found success in Australia and recently made a go-to-market push in North America.”

“We are honored to be included in this independent report and believe that being named a leader in a Forrester New Wave report is testament to the completeness of our solution and our vision for our customers”, said Jason Wyatt, Founder, Marketplacer. “Implementing a marketplace strategy is the next big thing to drive real commerce growth and innovation for retailers, brands, b2b and the solutions providers that serve them. It is a gamer changer for living in a covid world and will supercharge the customer experience. This recognition helps to further introduce us to the global market in a way that showcases our extremely successful APAC business and the headway we’re making as we expand into the U.S.”

The report is available for download, compliments of Marketplacer:


On-demand webinars: third-party marketplaces | State of the industry and what’s next for 2022

Watch our latest webinars on-demand. Tune in as we dive into key moments in third-party marketplace development, look at expected market shifts and top vertical applications in 2022 and beyond, and examine what businesses should consider when looking to add a third-party marketplace to their ecommerce stack.

The Australia-based event was hosted by Marketplacer’s Chris Skelton, Chief Revenue Officer, featuring Marketplace’s Co-Founder, Jason Wyatt and our guest Joe Cicman, Senior Analyst, Forrester, a widely recognized and respected expert on eCommerce strategies.


Watch the Australia webinar on-demand:

The U.S.-based event was hosted by Marketplacer’s Lindsay Moore, featuring Marketplace’s Co-Founder, Jason Wyatt and our guest Joe Cicman, Senior Analyst, Forrester.


Watch the U.S. webinar on-demand:

Both events also featured Justin Hillberg, founder of SurfStitch, an outdoor lifestyle brand, who discusses how they took their ecommerce business and integrated a third-party marketplace layer to increase sales, customer experience, and seller partnerships. Justin walks through the steps they took, technology involved, lessons learned, and how the outcomes continue to drive and influence their business strategies.


About Marketplacer

Marketplacer is a global technology Software as a Service (SaaS) platform equipped with all the tools and functionality needed to build a successful and scalable online marketplace, at speed. To date, Marketplacer has helped build and deploy over 100 Marketplaces connecting over 13,000 businesses worldwide. The Marketplacer platform exists to make growth simple, from implementing marketplace strategies such as shipment from drop-ship sellers, adding new categories or third-party range extension, through to consolidating markets and rolling out modern revenue models such as recurring memberships that allow businesses to grow faster and beyond the constraints of capital inventory.

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