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Marketplacer Partners with Intelligent Reach to Propel Marketplace Economy

Kilka Seller Case Study_Nov 2022
Published on July 13, 2022
Kilka Seller Case Study_Nov 2022

On Course Golf Tees Up With Intelligent Reach and Marketplacer To Support Franchise Network

Sydney, 12 July 2022 – Marketplacer, a global technology platform that enables brands, retailers, suppliers, communities and innovators to easily build and grow successful online marketplaces at scale, today announced a partner agreement with Intelligent Reach, the provider of a best-in-class product marketing platform which enables customers to manage cross-channel product marketing and seamlessly manage stock and order management across marketplaces.

The partnership between the two companies aims to help retailers sell online and enable growth of their ecommerce business via marketplaces. While Marketplacer provides seamless technology for brands to launch their own marketplaces, Intelligent Reach helps retailers sell products through digital channels and marketplaces, maintain accurate stock levels synced in real-time, and easily integrate into any product data system, including legacy solutions.

A key benefit of the partner agreement is that Intelligent Reach will now be able to support Marketplacer marketplaces which want to sell their products through other digital channels, such as Google and Facebook, and other marketplaces, including eBay and Amazon. 

“Intelligent Reach benefits from this partnership as it incentivises retailers to use our platform to enhance their experience of selling online and easily integrate with the many marketplaces that Marketplacer offers,” says Andrew Thomas, CTO, Intelligent Reach.  

“Likewise, Marketplacer benefits because it can quickly on-board retailers to its platform, which provides some advantages – firstly to get their clients live and selling quicker, and secondly to enable their clients to onboard new sellers quicker – without consuming internal IT resources.”

Marketplacer customers will now be able to onboard their own products and products from third-party sellers with the Intelligent Reach Marketplace modules, while also assisted with running feed-driven marketing via its Feeds module. 

“We ultimately want to help retailers and brands build a fully optimised end-to-end  e-commerce selling experience, from when products are put online to when they are delivered.  By integrating into Marketplacer we also enable our existing retailers to sell into more places, helping to grow their overall sales,” says Thomas.

Through the Intelligent Reach platform, retailers can quickly and easily add their products to Marketplacer powered marketplaces, while managing and improving the visibility of their products for each one, at scale, from one centralised location. This is all thanks to Intelligent Reach’s advanced approach to product data management and order management – optimising feeds via content experimentation, smart rules, and real-time syncing of stock inventory levels.

John Mullins, Chief Alliance Officer, Marketplacer, said, “We are redefining who can launch marketplaces, giving anyone a platform to bring their ideas to life online.  Retailers are using it to grow their product range overnight, franchises are using it to bring their regional stores online, and brands are using it to sell directly to consumers.  Our aim is to help rapidly onboard retailers onto Marketplacer marketplaces, however, the quality of product data underlying marketplace promotion is a vital component of a successful selling strategy. Without attribute-rich, complete and relevant product data, products won’t be shown nor sold online. 

“By partnering with Intelligent Reach, we’ll be able to enhance the quality of product data, making products visible and sold more often, more easily across Marketplacer marketplaces.  In addition, Intelligent Reach will also offer our customers a platform to manage inventory and orders from one place, via syncing in real-time, enhancing the customer experience.   

“Our customers will also be able to scientifically test their product titles and images to prove which variations improve product visibility, enhance impressions and clicks and increase sales.  This will solve the difficulties of poor quality data, and a lack of relevancy affecting product visibility.”


On Course Golf Tees Up with Intelligent Reach and Marketplacer 

The combination of Marketplacer and Intelligent Reach technologies is already paying dividends with On Course Golf, Australia’s largest pro-golf shop network.   With over 200 member stores, On Course Golf faced challenges when building a proprietary marketplace via Marketplacer, to enable their members to all sell online via one common Marketplacer platform. These included streamlining the upload of product data (avoiding manual input), integrating their member point of sales (POS) systems, including XPOS and Vend, into the marketplace, and syncing product, stock, and sales data for easy inventory accuracy.

The organisation has now deployed Intelligent Reach’s pre-built integration to Marketplacer and integrated it with the On Course Golf member’s POS system.  In addition, it has seamlessly centralised product, stock, and sales data for accuracy across their member’s web shops while automating syncing and populating products into their marketplace and their member’s web shops.

“We had a unique and challenging integration between our databases, web shops and POS systems used by our members,” says Geoff Miles, CEO, On Course Golf .  “Intelligent Reach helped us build a seamless marketplace, so our members don’t have to do the work!” 

It’s exciting to partner with Marketplacer to help facilitate the next stage of growth for retailers and brands in e-commerce,” says Thomas.  “Having Intelligent Reach seamlessly integrate with the Marketplacer offering ensures that our customers will be able to maximise their online sales and take their business to new levels.”


About Marketplacer 

Marketplacer is a global technology Software as a Service (SaaS) platform equipped with all the tools and functionality needed to build a successful and scalable online marketplaces, at speed. To date, Marketplacer has helped build and deploy over 100 Marketplaces connecting over 13,000 businesses worldwide. The Marketplacer platform exists to make growth simple, from implementing marketplace strategies such as shipment from drop-ship sellers, adding new categories or third-party range extension, through to consolidating markets and rolling out modern revenue models such as recurring memberships that allow businesses to grow faster and beyond the constraints of capital inventory.

Born and bred from the award-winning BikeExchange, the biggest online marketplace for anything and everything bike, founders Jason Wyatt and Sam Salter saw the opportunity to license the online software platform and apply it to new marketplaces. Marketplacer is responsible for the creation of online eCommerce solutions and business transformations of companies around the world. Visit for more information.


Published on: July 13, 2022

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