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Marketplacer Teams with Omnivore to Provide Sellers with Easy Access to Marketplaces

Marketplacer Teams with Omnivore to Provide Sellers with Easy Access to Marketplaces

Sydney, 18 October 2022 – Marketplacer, a global technology platform that enables brands, retailers, suppliers, communities and innovators to easily build and grow successful online marketplaces at scale, today announced it has signed an alliance partner agreement with Sydney-based Omnivore, a provider of digital enablement solutions which connects retail sellers to retail marketplaces.

Omnivore removes the complexity and expense for brand owners looking to join a marketplace by auto mapping a seller’s products to the best marketplace category so that their products end up on the right ‘shelves’.   

As a result, marketplaces built by Marketplacer will now have a ready-made data integration through Omnivore making it easy for marketplace owners to bring more brands onboard more easily.  At the same time, the partnership will expose more marketplace owners and brand owners to the Omnivore solution.

“We are delighted to be working with Omnivore as this partnership will now enable marketplace owners to accelerate their market momentum by finding it easier for brands to join their marketplace,” says John Mullins, Chief Alliance Officer, Marketplacer.  “Ultimately, Omnivore provides an easy solution to integrate the data feeds between a Marketplacer marketplace and the brand owners’ e-commerce site.  We’re really excited about the positive impact that this partnership will have on the overall marketplace ecosystem moving forward.

By acting as a bridge between a retailer’s website and third-party affiliates’ sites, Omnivore also enables organisations to customise their products for the marketplace they are selling in without impacting their e-commerce store.  At the same time, for marketplace owners, Omnivore reduces the barriers to join their marketplace by making it easy for brand owners to attract more brands, upload their products, manage orders and eliminate overselling.   

Ivan Logan, Director, Omnivore, said, “Omnivore was established as retailers were finding that integrating with marketplaces was a complex and expensive process.  Since then, our team has been singly focused on making it easier for retailers and brand owners to access millions of new shoppers.  This partnership with Marketplacer is an ideal fit, as, unlike them, we don’t make great marketplaces, we make great marketplaces easier to join.  In addition, we look forward to gaining incremental customers from brands joining the Marketplacer marketplaces.”

Indeed, the partnership between Omnivore and Marketplacer will also deliver value to all stakeholders including e-commerce shoppers as marketplace owners will see more brands able to join their marketplace.

Angus McDonald, CEO Barbeques Galore, said, “With aspirations of going beyond our core offering in the e-commerce space Marketplacer and Omnivore were identified as partners with a comprehensive technology platform that would provide the ideal foundation to create The Barbeques Galore online marketplace, which offers customers all the things they need to make the most of Australia’s great outdoors lifestyle. 

“As a result, we have been able to extend our leadership in the Barbeque and Lifestyle categories and the broader e-commerce market. Thanks to Marketplacer and Omnivore, we now have a truly comprehensive offer, going well beyond our core range to provide a complete solution for our customers.”


About Marketplacer 

Marketplacer is a global technology Software as a Service (SaaS) platform equipped with all the tools and functionality needed to build a successful and scalable online marketplaces, at speed. To date, Marketplacer has helped build and deploy over 100 Marketplaces connecting over 13,000 businesses worldwide. The Marketplacer platform exists to make growth simple, from implementing marketplace strategies such as shipment from drop-ship sellers, adding new categories or third-party range extension, through to consolidating markets and rolling out modern revenue models such as recurring memberships that allow businesses to grow faster and beyond the constraints of capital inventory.

Born and bred from the award-winning BikeExchange, the biggest online marketplace for anything and everything bike, founders Jason Wyatt and Sam Salter saw the opportunity to license the online software platform and apply it to new marketplaces. Marketplacer is responsible for the creation of online eCommerce solutions and business transformations of companies around the world. Visit for more information.

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