In the highly competitive airline industry, loyalty programs have long been instrumental in attracting and retaining customers. However, with evolving consumer expectations, airlines are finding that offering points for flights and upgrades alone may no longer be sufficient to truly inspire loyalty. This is where Marketplacer comes into play. As a trusted partner for leading retailers, airlines, and telcos, Marketplacer provides a platform that helps airlines transform their loyalty programs into powerful competitive advantages.
Launching or rapidly scaling a Loyalty Store with Marketplacer can bring a wide range of benefits to airlines and their loyal customers. Here’s why incorporating a marketplace model into your loyalty program can take it to the next level:
Increase Customer Lifetime Value:
- By incorporating a Loyalty Store powered by Marketplacer, airlines can offer their loyal customers a broader range of options and opportunities to engage. This increased flexibility encourages customers to transact more frequently, resulting in higher customer lifetime value and a larger share of wallet. From booking flights to purchasing travel-related products and indulging in unique experiences, the Loyalty Store becomes a one-stop destination for all their travel needs.
Drive Awareness and Attract New Customers:
- The marketplace model offered by Marketplacer expands an airline’s reach beyond its traditional boundaries. Collaborations with other brands and retailers introduce the loyalty program to a broader audience, driving awareness and attracting new customers. This extended reach not only grows the customer base but also creates new cross-selling and upselling opportunities, further enhancing the program’s effectiveness.
Supercharge Rewards Activity:
- In a Loyalty Store powered by Marketplacer, the loyalty program becomes a dynamic destination for both earning and redeeming rewards points. Customers gain access to a wide range of options, including flights, merchandise, hotel stays, car rentals, and more. By offering the flexibility to redeem points, cash, or a combination of both, the marketplace environment empowers customers to personalize their rewards experience and maximize the value they receive.
Monetize Customer Data and Insights:
- Marketplacer empowers airlines to leverage customer data and insights in a highly targeted and personalized manner. With detailed information about individual preferences, purchase history, and segments, airlines can deliver personalized product recommendations to customers, enhancing their shopping experience and driving additional revenue streams. This data-driven approach ensures that customers are presented with relevant offers and promotions tailored to their needs and interests.
In today’s fast-paced and ever-changing market, airlines must continuously innovate to stay ahead. Partnering with Marketplacer to launch or scale a Loyalty Store enables airlines to unlock the full potential of their loyalty rewards programs. With increased customer engagement, broader reach, and personalized experiences, the Loyalty Store becomes a compelling destination for loyal customers, reinforcing their connection with the airline and fostering long-term loyalty. Don’t miss out on the opportunity to transform your loyalty program into a strategic asset that sets your airline apart from the competition. Embrace the power of Marketplacer’s Loyalty Stores and elevate your airline’s loyalty program to new heights.