In recent years, marketplaces have seen tremendous growth, a trend that was further accelerated by the pandemic. For companies struggling to stay afloat when their brick-and-mortar locations closed, transitioning to an online business was a natural next step. But launching a digital platform comes with a unique set of challenges. For starters, a successful platform should be agile, allow for adjustments to your customers’ needs, and keep pace. Choosing the right provider is a crucial step in the launch process.
This primer by Marketplacer, a global tech platform provider, provides key insights from industry leaders and clients alike on how to determine whether a marketplace is right for your ecommerce strategy. Content includes:
- How to determine if a marketplace meets your needs
- How to create and execute on a successful marketplace strategy
- How to evaluate a potential marketplace partner