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The technology underpinning our marketplace business model

Our marketplace business model is supported by our signature marketplace software. Modular-built and feature-rich, our platform is designed to integrate with a range of partner systems, offering you a single solution marketplace platform. 

Our marketplace builder has a comprehensive back-end ecosystem accessible , where you can manage smooth seller onboarding, categorisation, inventory flow, returns, lead management, customised configuration, and logistics. Our dedicated M Seller Portal is where your sellers handle their advertising and products, leads, order management, logistics, and returns. 

Explore our Connected, Headless, or Full Stack solution.



Leverage our curation tools along with a smart data and insights module to offer a broader assortment of products and services, giving your customers an endless range and improved experience.

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Effortlessly sell more

Easily add to your site every single product your current suppliers have alongside your own products, creating your own virtual marketplace, and giving you a share of all the extra revenue generated.

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Scale without stress

More product choice equals more sales. But holding more inventory equals a high upfront cost and effort. Marketplacer helps you scale beyond physical stores and inventory holdings without wasting time and resources.

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Unified, modern selling

Quickly deploy a unified solution that is endlessly scalable, easily integrated with drop shipping from anywhere (including easy fulfilment and returns), and no limitations on warehousing or range. less.

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Why trust Marketplacer with your marketplace business model??

Marketplacer was rated a New Wave™ Leader by Forrester analysts, one of the highest ratings possible for marketplace development software. We invite you to establish your marketplace or expand your brand or product range with us. 

Trust Marketplacer’s years of experience with not just the technology to make marketplaces run efficiently, but the strategies that enable those marketplace businesses to succeed at every opportunity. The world of eCommerce is growing, and there’s no better time to leverage this increasingly popular consumer space to the advantage of your business.

Industry leaders

Rated by Forrester as one of the leaders of marketplace platform software, we’re proud to be paving the way for marketplace success. We don’t rest on these laurels either; Marketplacer became a leader through continuous innovation, commitment to our customers, and the ability to be responsive in both our software and our strategies.

Experience and expertise

We have over ten years of experience in the industry and have honed our expertise by helping over a hundred marketplaces succeed. Don’t just take our word for it; visit our portfolio to see the depth and breadth of our capabilities.

Adaptability and responsiveness

The world of eCommerce is always evolving, and so are we. We pride ourselves on integrating multiple applications and third-party systems to balance a robust back-end ecosystem that is unified, aligned, consistent, and integrated. Most importantly, our software and strategies are constantly evolving, so we’ll always be positioned to meet the demands of today and tomorrow.

Connecting communities

Marketplacer exists as the result of our commitment to the communities we serve, from our partners to our customers to our peers. We encourage our customers to approach crafting their marketplace as a way of cultivating a community of people who are gathered through common desires, interests, and visions. Be the place your sellers love engaging with, where your customers can’t wait to return to.

Growth potential

Whether you’re looking to transition or level up your existing business, we have a marketplace business model – no matter if you’re just starting out with a great idea, you’re a well-established brand, you’re a brand retailer, or you’re running a tribe with a loyal following.

Your marketplace business model questions, answered

How does the marketplace business model work?

Our marketplace business model works by getting to know you, your business, and how we can integrate our solutions to align with your goals before we embark on any project. We call this our Platform for Success. 

We’ll scope out these details in our discovery process through a series of workshops. Once we’re clear on what we desire to achieve together, we will work on developing your marketplace website on our platform. To create successful outcomes, we optimise your marketplace through a customised strategy driving true commercial value for your business. 


Operators make marketplaces profitable when they charge sellers fees or take a commission from transactions; it depends on the revenue model that will work for each business.

What is the benefit of selling your product on marketplaces?

For sellers, the benefits of a platform business model lie in the opportunity to reach multiple customers in a transactional marketplace. At the same time, buyers enjoy the environment of competitors selling products and services; this means lower outgoing money and resources for sellers and a more streamlined administration through a single interface. The benefit of being backed by the marketplace brand will also improve their visibility through ads and marketing, as well as attract traffic to the website or app to optimise revenue generation opportunities. Being part of a marketplace community can often lead sellers to quicker and greater success than trying to go at it alone.

How to set up a business marketplace?

Setting up a marketplace platform business model consists of a few key things that Marketplacer can guide you through. From developing a sound marketplace business model to the dynamic platform software, to the individual moving parts that need to be in place to ensure success – we can help lead your business to marketplace success.