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McFadyen suite spot: marketplace comparison report


The Marketplace Suite Spot℠ report evaluates the top marketplace development technologies businesses can use to create, launch, and grow an ecommerce marketplace. Some of these marketplace enablement technologies require integration with a standalone ecommerce platform to operate, some include that customer-facing catalog/cart/checkout functionality along with marketplace-specific functionality. The report contains vendor information, platform capabilities, ideal market fit, and more including several comparison visuals in order to gain a clearer understanding of the leading options in this space.

The Marketplace Suite Spot process evaluates the platform features in relation to marketplace scale and by seller-facing capability in terms of the Marketplace Maturity Model scale (ability to iterate, expand, and grow). These evaluations are based on a combination of vendor surveys, multi-hour demonstrations, the author’s own knowledge of the platforms, conversations with both retail and business Ecommerce merchants, opinions of industry experts, and publicly available information.