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Survey Report: Opportunities in Today’s eCommerce Marketplace Ecosystem

Exploring the Benefits of Online Marketplaces and How
They Are Changing the Omnichannel Shopping Experience


Marketplacer partnered with WBR Insights, the research arm of the eTail event series, to explore the current retail landscape and how online marketplaces impact the way brands sell products to customers. We also examined the different types of marketplaces and their benefits to brands, including third-party marketplaces and proprietary marketplaces. By taking advantage of third-party marketplaces, we found that brands are unlocking a game-changing set of opportunities – from boosting customer loyalty and outreach potential to tapping into new partnerships.

Download the report to discover recommendations for expanding your online presence via unique marketplace-aligned opportunities.