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Jarrold Store Folk

Supporting the community

Established more than 250 years ago in the UK, the Jarrold department store is a fixture of the Norfolk retail landscape. The iconic independent retailer prides itself on showcasing the best of artisan creations from small businesses and sellers across the county and throughout the region. The retailer’s mission is to inspire and delight through brilliant curation and outstanding experiences.


monthly increase in online sales since launch.


growth in participating small retailers.

"At Jarrold, we have a passion for helping small retailers across our city and our region succeed by reaching a wider audience. By establishing Jarrold Store Folk, powered by Marketplacer, we have managed to create a vibrant online store that showcases the very best of what is on offer locally."
Neil Park, Head of eCommerce

How to win with a marketplace strategy

The opportunity

  1. Delivery Diversity: Through the Everyday Market, Woolworths are not limited by their own branded trucks and now has additional fulfilment options for third-party products, communicated clearly to customers.
  2. Enhanced Product Access:  Everyday Market are no longer limited to product availability by fulfilment option and location, the Everyday Market now delivers all products, marking these differences clear via the platform.
  3. Harmonised Experience: Unifying backend systems for seamless pricing and promotions dataflows, offering a seamless shopping experience similar to Woolworths’ existing eCommerce platform.
  4. Empowered Customer Communication: Collaborative efforts for real-time order updates for both 1st and 3rd party products.
  5. Innovative Integration: Conquering legacy system variations to establish an easy integration process that meets the needs of both sellers and customers.

The Marketplacer solution

After identifying an increasing demand for online shopping, the Everyday Market team set out to create a new marketplace that could feature additional products that customers would value.

After carefully evaluating a range of options, a decision was taken to build the new offering based on the Marketplacer platform for a number of reasons including:

  • An Australian based company considered world class in its technical capability, team makeup and leadership
  • Deep understanding of existing Woolworths systems and how to best integrate into them
  • Detailed implementation plan with dedicated team to meet timelines and needs
  • Well networked across Australian retail and eCommerce with ability to leverage local and global best in class approach


Since going live in September 2021, Everyday Market is steadily growing in terms of revenues, new SKUs and sellers joining the platform each month.

  • Over 40 sellers were added in the first six month since launch. Expansion into new categories and products is being accelerated for the next 12 months
  • Grocery adjacent categories such as toys, homewares & electronics have outperformed expectations with customers appreciating the providing positive feedback about their ability to shop multiple categories alongside the groceries
  • Over 20% of Everyday Market shoppers are new to the Woolworths eCommerce offering
  • Customers shopping both Everyday Market and Woolworths eCom items have a higher combined $AOV than those that shop just one category of product

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