Platform
Solutions
Seller Community
Why Marketplacer
Resources

How it works >

Discover the platform that supports merchants to manage their digital commerce strategy while delivering the experience sellers want and shoppers expect.

Why a marketplace strategy

It’s time to explore the possibilities and propel your business forward with the marketplace advantage. Learn about the strategy behind it.

Technology and security

We follow industry best practices and has adopted controls such as SAML SSO, Encryption, Multi-Factor Authentication, and Cloud Security.

Implementation >

Our implementation options are designed with one end in mind – to ensure our customers can deploy a marketplace right fitted to their current and future business objectives.

Connected

Keep your existing eCommerce ecosystem and gain the powerful smarts of Marketplacer.

Adobe Commerce Cloud

Turn your Adobe Commerce store into a powerful marketplace.

BigCommerce

BigCommerce connected is how you can quickly provide more quality products than ever before.

Salesforce

How the Salesforce Commerce Cloud Cartridge (SFCC) works.

commercetools

Launch and scale your 3rd party product strategy with Commercetools accelerator.

Marketplacer accelerator program

Launch a multi-vendor marketplace fast with Marketplacer.

Use Cases >

Drive profitable growth by expanding your product range and capturing incremental revenue using your existing websites and audiences to power strategic expansion.

Dropship

Supercharge your commerce by expanding your dropshipping strategies with Marketplacer.

Composable catalog

Boost your ecommerce business with a composable approach to your catalog and inventory.

Range extension

Become a customer-centric shopping destination by offering new products and ranges without the risk and cost of managing inventory.

Category testing

Introduce and experiment with new products, categories, sellers and verticals, without inertia.

Industry >

Each industry represents a unique opportunity for businesses to harness the capabilities of Marketplacer’s platform.

Grocery

Unlock the potential for elevated growth in the grocery industry by diversifying your offerings through strategic marketplace expansion.

Retail

Discover the path to enhanced retail success by extending your offerings through strategic marketplace expansion.

B2B

B2B companies are transforming their strategy and exponentially growing their businesses’ revenue by embracing a marketplace model.

Loyalty

Transform your existing loyalty program into a powerful, competitive advantage.

Media

Tap into untapped markets, increase subscriptions and grow new revenue streams with a centralized solution.

Platform for Success >

We’ve developed a methodology to help our customers leverage our 10+ years of experience, learning and collective expertise to execute their own comprehensive strategies.

Case studies

We are the marketplace platform behind the success of some of the fastest-growing online businesses. See how our customers create thriving marketplaces, and how you can follow in their footsteps.

Our partners

Build and strengthen your marketplace platform with a large assortment of solutions from our highly experienced technology partners – endorsed by Marketplacer.

Our story

We license and leverage our marketplace platform and expertise to make it easier to create successful, scalable and limitless online marketplaces.

Resource hub >

Ebooks, analyst reports, videos, and more to help you grow your commerce. Explore our resources to learn from our experts & industry partners

eBook & guides

Insights on marketplaces and how to utilise the strategy for growth.

Webinars and videos

Watch the experts discuss key topics surrounding commerce.

Blogs

Stay up to date with the latest content about Marketplacer and the commerce world.

Analyst reports

Read the latest data and insights about Marketplacer.

Podcasts

Listen on demand to top-tier industry discussions and retail community interviews.

Press media

Coverage of Marketplacer and the global businesses that use our platform in the media.

Case Studies >

See how our customers create thriving marketplaces, and how you can follow in their footsteps.

Operator case studies

See how our customers create thriving marketplaces, and how you can follow in their footsteps.

Seller case studies

See how our sellers are selling more with Marketplacer, and how you can follow in their footsteps.

Resource hub >

Ebooks, analyst reports, videos, and more to help you grow your commerce. Explore our resources to learn from our experts & industry partners

API site

Marketplacer has 2 APIs available, the one you choose to develop with will be driven by the use-cases that you are developing for.

Knowledge base

As a Marketplacer customer, you can access Marketplacer for support via our Knowledge Base.

Partner portal

Our partner portal is a valuable resource, offering our partners a comprehensive range of tools and resources, which includes training materials, sales resources, and lead distribution support

Jarrold Store Folk

Supporting the community

Established more than 250 years ago in the UK, the Jarrold department store is a fixture of the Norfolk retail landscape. The iconic independent retailer prides itself on showcasing the best of artisan creations from small businesses and sellers across the county and throughout the region. The retailer’s mission is to inspire and delight through brilliant curation and outstanding experiences.

8x

monthly increase in online sales since launch.

50%

growth in participating small retailers.

"At Jarrold, we have a passion for helping small retailers across our city and our region succeed by reaching a wider audience. By establishing Jarrold Store Folk, powered by Marketplacer, we have managed to create a vibrant online store that showcases the very best of what is on offer locally."

Neil Park, Head of eCommerce

Jarrold

How to win with a marketplace strategy

The opportunity

Delivery Diversity: Through the Everyday Market, Woolworths are not limited by their own branded trucks and now has additional fulfilment options for third-party products, communicated clearly to customers.
Enhanced Product Access: Everyday Market are no longer limited to product availability by fulfilment option and location, the Everyday Market now delivers all products, marking these differences clear via the platform.
Harmonised Experience: Unifying backend systems for seamless pricing and promotions dataflows, offering a seamless shopping experience similar to Woolworths’ existing eCommerce platform.
Empowered Customer Communication: Collaborative efforts for real-time order updates for both 1st and 3rd party products.
Innovative Integration: Conquering legacy system variations to establish an easy integration process that meets the needs of both sellers and customers.

The Marketplacer solution

After identifying an increasing demand for online shopping, the Everyday Market team set out to create a new marketplace that could feature additional products that customers would value.

After carefully evaluating a range of options, a decision was taken to build the new offering based on the Marketplacer platform for a number of reasons including:

An Australian based company considered world class in its technical capability, team makeup and leadership
Deep understanding of existing Woolworths systems and how to best integrate into them
Detailed implementation plan with dedicated team to meet timelines and needs
Well networked across Australian retail and eCommerce with ability to leverage local and global best in class approach

Results

Since going live in September 2021, Everyday Market is steadily growing in terms of revenues, new SKUs and sellers joining the platform each month.

Over 40 sellers were added in the first six month since launch. Expansion into new categories and products is being accelerated for the next 12 months
Grocery adjacent categories such as toys, homewares & electronics have outperformed expectations with customers appreciating the providing positive feedback about their ability to shop multiple categories alongside the groceries
Over 20% of Everyday Market shoppers are new to the Woolworths eCommerce offering
Customers shopping both Everyday Market and Woolworths eCom items have a higher combined $AOV than those that shop just one category of product