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Everyday Market from Woolworths is meeting Australia’s insatiable appetite for online shopping with the help of Marketplacer.
Over the last few years online orders and home delivery services have grown rapidly across Australia. This trend accelerated in the wake of COVID-19, with Woolworths at the forefront of this changing customer behaviour.
With an increasing number of people becoming comfortable with purchasing their groceries online at finding the Woolworths online experience convenient, easy and efficient, Woolworths saw an opportunity to extend its range with complementary products by partnering with various 1st party & 3rd party sellers.
new sellers added in first 6 months
new products now available
shoppers are new to Woolworths offering
The Marketplacer solution
After identifying an increasing demand for online shopping, the Everyday Market team set out to create a new marketplace that could feature additional products that customers would value.
After carefully evaluating a range of options, a decision was taken to build the new offering based on the Marketplacer platform for a number of reasons including:
Since going live in September 2021, Everyday Market is steadily growing in terms of revenues, new SKUs and sellers joining the platform each month.