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Why Marketplacer
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How it works >

Discover the platform that supports merchants to manage their digital commerce strategy while delivering the experience sellers want and shoppers expect.

Why a marketplace strategy

It’s time to explore the possibilities and propel your business forward with the marketplace advantage. Learn about the strategy behind it.

Technology and security

We follow industry best practices and has adopted controls such as SAML SSO, Encryption, Multi-Factor Authentication, and Cloud Security.

Implementation >

Our implementation options are designed with one end in mind – to ensure our customers can deploy a marketplace right fitted to their current and future business objectives.

Connected

Keep your existing eCommerce ecosystem and gain the powerful smarts of Marketplacer.

Adobe Commerce Cloud

Turn your Adobe Commerce store into a powerful marketplace.

BigCommerce

BigCommerce connected is how you can quickly provide more quality products than ever before.

Salesforce

How the Salesforce Commerce Cloud Cartridge (SFCC) works.

commercetools

Launch and scale your 3rd party product strategy with Commercetools accelerator.

Marketplacer accelerator program

Launch a multi-vendor marketplace fast with Marketplacer.

Use Cases >

Drive profitable growth by expanding your product range and capturing incremental revenue using your existing websites and audiences to power strategic expansion.

Dropship

Supercharge your commerce by expanding your dropshipping strategies with Marketplacer.

Composable catalog

Boost your ecommerce business with a composable approach to your catalog and inventory.

Range extension

Become a customer-centric shopping destination by offering new products and ranges without the risk and cost of managing inventory.

Category testing

Introduce and experiment with new products, categories, sellers and verticals, without inertia.

Industry >

Each industry represents a unique opportunity for businesses to harness the capabilities of Marketplacer’s platform.

Grocery

Unlock the potential for elevated growth in the grocery industry by diversifying your offerings through strategic marketplace expansion.

Retail

Discover the path to enhanced retail success by extending your offerings through strategic marketplace expansion.

B2B

B2B companies are transforming their strategy and exponentially growing their businesses’ revenue by embracing a marketplace model.

Loyalty

Transform your existing loyalty program into a powerful, competitive advantage.

Media

Tap into untapped markets, increase subscriptions and grow new revenue streams with a centralized solution.

Platform for Success >

We’ve developed a methodology to help our customers leverage our 10+ years of experience, learning and collective expertise to execute their own comprehensive strategies.

Case studies

We are the marketplace platform behind the success of some of the fastest-growing online businesses. See how our customers create thriving marketplaces, and how you can follow in their footsteps.

Our partners

Build and strengthen your marketplace platform with a large assortment of solutions from our highly experienced technology partners – endorsed by Marketplacer.

Our story

We license and leverage our marketplace platform and expertise to make it easier to create successful, scalable and limitless online marketplaces.

Resource hub >

Ebooks, analyst reports, videos, and more to help you grow your commerce. Explore our resources to learn from our experts & industry partners

eBook & guides

Insights on marketplaces and how to utilise the strategy for growth.

Webinars and videos

Watch the experts discuss key topics surrounding commerce.

Blogs

Stay up to date with the latest content about Marketplacer and the commerce world.

Analyst reports

Read the latest data and insights about Marketplacer.

Podcasts

Listen on demand to top-tier industry discussions and retail community interviews.

Press media

Coverage of Marketplacer and the global businesses that use our platform in the media.

Case Studies >

See how our customers create thriving marketplaces, and how you can follow in their footsteps.

Operator case studies

See how our customers create thriving marketplaces, and how you can follow in their footsteps.

Seller case studies

See how our sellers are selling more with Marketplacer, and how you can follow in their footsteps.

Resource hub >

Ebooks, analyst reports, videos, and more to help you grow your commerce. Explore our resources to learn from our experts & industry partners

API site

Marketplacer has 2 APIs available, the one you choose to develop with will be driven by the use-cases that you are developing for.

Knowledge base

As a Marketplacer customer, you can access Marketplacer for support via our Knowledge Base.

Partner portal

Our partner portal is a valuable resource, offering our partners a comprehensive range of tools and resources, which includes training materials, sales resources, and lead distribution support

The Dom

Empowering growth: How BigCommerce, Web Force 5, and Marketplacer catalyzed The DOM’s marketplace expansion

In the vast landscape of online marketplaces, The DOM, a thriving e-commerce retailer, embarked on an extraordinary partnership with BigCommerce, Web Force 5, and Marketplacer to forge new frontiers. Join us as we delve into this collaboration, tracing the remarkable trajectory to a connected marketplace.

In May, The DOM introduced its new BigCommerce storefront, an achievement powered by the first integration between Marketplacer and BigCommerce. Developed by Web Force 5, this integration stands as a testament to the relentless pursuit of cutting-edge solutions in the realm of e-commerce.

Having leveraged Marketplacer’s platform since 2021, The DOM was driven to elevate its online capabilities and streamline operations. Recognizing the immense potential of a connected marketplace, The DOM sought the expertise of Web Force 5, known for their proficiency in BigCommerce development. It was through this collaboration that the foundations were laid for integrating BigCommerce into The DOM’s existing infrastructure.

"We are thrilled with the launch of our new BigCommerce front-end, the first to be connected to Marketplacer. Our experience working with Web Force 5 as our development partner has been exceptional. The team displayed a remarkable level of collaboration, transparency, and attention to detail, surpassing our expectations. Despite tight timelines, the project was managed with clear communication and a true sense of partnership."

"At BigCommerce, our core focus is providing our merchants access to the best tools and services they need to innovate and succeed – and that includes industry-leading solutions from partners like Web Force 5 and Marketplacer," said Shannon Ingrey, general manager APAC at BigCommerce. “Our collaboration to provide The DOM with the exact integrations needed to reach customers, grow sales and customise the shopping experience has been a tremendous example of what a North Star partnership should be when putting the customer first."

“A first of its kind and a perfect match. Web Force 5 worked collaboratively with Marketplacer and BigCommerce to connect the two platforms for THE DOM. What the teams have delivered here is a feature packed marketplace solution, that is quick to launch, and at a price point that is undeniably great value.”

“Our collaboration with Web Force 5 and BigCommerce has empowered The DOM to take their marketplace to new heights. By integrating our platform with BigCommerce's robust capabilities, we have created a powerful and streamlined solution that caters to The DOM's unique requirements.”

How to win with a marketplace strategy

The convergence of Marketplacer, Web Force 5, and The DOM in this momentous partnership aimed to unlock the full potential of both platforms. With Web Force 5 at the helm of development, the fusion of BigCommerce into The DOM’s established Marketplacer ecosystem became a reality, signifying a leap forward in e-commerce integration.

Key technologies implemented

BigCommerce page builder widgets

Web Force 5 utilised BigCommerce’s Stencil front-end framework to implement Page Builder widgets, enabling The DOM to easily customise and configure key content items on its website.

SearchSpring search & PLP experience

SearchSpring, a powerful search solution, was integrated to enhance The DOM’s search functionality and provide contextual filtering options, improving the overall user experience.

Klaviyo mail integration

The DOM by leveraging Klaviyo’s email marketing capabilities, enable personalised and targeted communication with customers, fostering engagement and loyalty.

Enhanced product detail pages (PDPs)

Web Force 5 implemented enhanced data-driven by product metafields on The DOM’s PDPs, providing customers with additional information such as size charts, features, shipping info, and returns policy.

Custom cart experience

The cart experience was customised to group products by brand, simplifying the purchasing process for customers, as well as displayed shipping costs, discounts, and tax information per brand, ensuring transparency and accuracy in cost calculations.

Integration capabilities

The collaboration between Marketplacer, Web Force 5, and BigCommerce brought several key benefits to The DOM.

Seamless Data Synchronisation

Marketplacer seamlessly synchronised Sellers/Brands, Categories, Products, and Variants to BigCommerce, ensuring up-to-date and accurate information on The DOM’s website.

Streamlined Order Management

Orders placed on BigCommerce were automatically synced to Marketplacer, allowing for efficient order processing and management.

Streamlined Shipping Experience
The integration between Marketplacer and BigCommerce facilitated real-time shipment updates, ensuring that customers received up-to-date tracking details as orders were fulfilled by sellers. BigCommerce Shipping App allows for accurate shipping price calculation, combining costs from multiple sellers into a single transactable cost. The app also respected free shipping thresholds for each brand individually, enhancing the customer experience and encouraging sales.

Benefits and achievements

The partnership between BigCommerce, Web Force 5, and Marketplacer provided The DOM with numerous advantages.

Seamless workflow integration

The collaboration ensured that The DOM’s existing 100+ seller workflows and integrations with Marketplacer were seamlessly maintained, minimising disruption during the transition.

Real time data

Through Marketplacer’s efficient synchronisation capabilities, inventory, pricing, and availability updates from The DOM’s 100+ seller systems were synchronised to BigCommerce every 15 minutes, enabling accurate and timely information for customers.

Improved performance and reliability

The integration resulted in improved page speed performance and reliability, enhancing the overall user experience and driving customer satisfaction.

Flexibility and development freedom

BigCommerce’s extensive ecosystem of payment providers and third-party apps provided The DOM with the flexibility to choose from a wide range of options, further enhancing their marketplace functionality.

The DOM success

The partnership between Marketplacer, Web Force 5, and BigCommerce proved to be a resounding success for The DOM. By leveraging the strengths of each platform, The DOM transitioned to a connected marketplace solution that offered enhanced functionality, improved operational efficiency, and a seamless user experience. The collaboration between these industry leaders demonstrates the power of strategic partnerships in driving innovation and delivering exceptional experiences for customers.