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Empowering growth: How BigCommerce, Web Force 5, and Marketplacer catalyzed The DOM’s marketplace expansion


The Dom



The Dom


In the vast landscape of online marketplaces, The DOM, a thriving e-commerce retailer, embarked on an extraordinary partnership with BigCommerce, Web Force 5, and Marketplacer to forge new frontiers. Join us as we delve into this collaboration, tracing the remarkable trajectory to a connected marketplace.

In May, The DOM introduced its new BigCommerce storefront, an achievement powered by the first integration between Marketplacer and BigCommerce. Developed by Web Force 5, this integration stands as a testament to the relentless pursuit of cutting-edge solutions in the realm of e-commerce.

Having leveraged Marketplacer’s platform since 2021, The DOM was driven to elevate its online capabilities and streamline operations. Recognizing the immense potential of a connected marketplace, The DOM sought the expertise of Web Force 5, known for their proficiency in BigCommerce development. It was through this collaboration that the foundations were laid for integrating BigCommerce into The DOM’s existing infrastructure.


“We are thrilled with the launch of our new BigCommerce front-end, the first to be connected to Marketplacer. Our experience working with Web Force 5 as our development partner has been exceptional. The team displayed a remarkable level of collaboration, transparency, and attention to detail, surpassing our expectations. Despite tight timelines, the project was managed with clear communication and a true sense of partnership.”   

Phil Read, COO, The DOM

How to win with a marketplace strategy

The convergence of Marketplacer, Web Force 5, and The DOM in this momentous partnership aimed to unlock the full potential of both platforms. With Web Force 5 at the helm of development, the fusion of BigCommerce into The DOM’s established Marketplacer ecosystem became a reality, signifying a leap forward in e-commerce integration.

Key technologies implemented

BigCommerce Page Builder Widgets
Web Force 5 utilised BigCommerce’s Stencil front-end framework to implement Page Builder widgets, enabling The DOM to easily customise and configure key content items on its website.

SearchSpring Search & PLP Experience
SearchSpring, a powerful search solution, was integrated to enhance The DOM’s search functionality and provide contextual filtering options, improving the overall user experience.

Klaviyo Mail Integration
The DOM by leveraging Klaviyo’s email marketing capabilities, enable personalised and targeted communication with customers, fostering engagement and loyalty.

Enhanced Product Detail Pages (PDPs)
Web Force 5 implemented enhanced data-driven by product metafields on The DOM’s PDPs, providing customers with additional information such as size charts, features, shipping info, and returns policy.

Custom Cart Experience
The cart experience was customised to group products by brand, simplifying the purchasing process for customers, as well as displayed shipping costs, discounts, and tax information per brand, ensuring transparency and accuracy in cost calculations.

Integration capabilities


The collaboration between Marketplacer, Web Force 5, and BigCommerce brought several key benefits to The DOM.

Seamless Data Synchronisation
Marketplacer seamlessly synchronised Sellers/Brands, Categories, Products, and Variants to BigCommerce, ensuring up-to-date and accurate information on The DOM’s website.

Streamlined Order Management
Orders placed on BigCommerce were automatically synced to Marketplacer, allowing for efficient order processing and management.

Streamlined Shipping Experience
The integration between Marketplacer and BigCommerce facilitated real-time shipment updates, ensuring that customers received up-to-date tracking details as orders were fulfilled by sellers. BigCommerce Shipping App allows for accurate shipping price calculation, combining costs from multiple sellers into a single transactable cost. The app also respected free shipping thresholds for each brand individually, enhancing the customer experience and encouraging sales.

Benefits and achievements


The partnership between BigCommerce, Web Force 5, and Marketplacer provided The DOM with numerous advantages.

Enhanced Marketplace Functionality
By integrating BigCommerce into their existing Marketplacer infrastructure, The DOM gained access to best-of-breed technologies, combining the strengths of both platforms.

Seamless Workflow Integration
The collaboration ensured that The DOM’s existing 100+ seller workflows and integrations with Marketplacer were seamlessly maintained, minimising disruption during the transition.

Real-time Data Updates
Through Marketplacer’s efficient synchronisation capabilities, inventory, pricing, and availability updates from The DOM’s 100+ seller systems were synchronised to BigCommerce every 15 minutes, enabling accurate and timely information for customers.

Improved Performance and Reliability
The integration resulted in improved page speed performance and reliability, enhancing the overall user experience and driving customer satisfaction.

Flexibility and Development Freedom
BigCommerce’s extensive ecosystem of payment providers and third-party apps provided The DOM with the flexibility to choose from a wide range of options, further enhancing their marketplace functionality.

“At BigCommerce, our core focus is providing our merchants access to the best tools and services they need to innovate and succeed – and that includes industry-leading solutions from partners like Web Force 5 and Marketplacer,” said Shannon Ingrey, general manager APAC at BigCommerce. “Our collaboration to provide The DOM with the exact integrations needed to reach customers, grow sales and customise the shopping experience has been a tremendous example of what a North Star partnership should be when putting the customer first.”


the dom

The Dom Success

The partnership between Marketplacer, Web Force 5, and BigCommerce proved to be a resounding success for The DOM. By leveraging the strengths of each platform, The DOM transitioned to a connected marketplace solution that offered enhanced functionality, improved operational efficiency, and a seamless user experience. The collaboration between these industry leaders demonstrates the power of strategic partnerships in driving innovation and delivering exceptional experiences for customers.