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Marketplace as a driver of growth

Why invest in a marketplace strategy and the steps to maximize success?

Marketplace as a driver of growth



Did you know that in 2023, it is forecast that 68% of B2C e-commerce will come from marketplaces? That’s a huge opportunity for businesses to drive growth. With careful curation of products, you can offer a differentiated proposition to customers and potentially grow your range by up to 3x without any additional investment in stock, warehousing, or logistics.

In this whitepaper, consumer champion and a globally renowned customer experience expert Martin Newman explores the shift in consumer behaviour and the benefits of a marketplace model.