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Use cases

Drive profitable growth by expanding your product range and capturing incremental revenue using your existing websites and audiences to power strategic expansion.

Why a Marketplace Strategy use cases
Why a Marketplace Strategy

The marketplace advantage

Reduce complexity of the distribution of physical products.

No need to stock inventory.

Decrease complexity of new commerce category addition.

Decrease complexity of new commerce category addition.

Dynamically add products, suppliers and inventory that align with your brand promise and accelerating customer expectations.

Identify sellers and distributors to tap into latent demand in your loyal customer base while attracting new audiences with an expanded offering.

Why a marketplace?

Ever since there’s been anything to sell, there’s been a marketplace. A place for sellers to gather, and for buyers to compare what’s on offer and make their selections.

Then life – and commerce – went online. But no matter how things have changed, online marketplaces still provide customers with one easy, convenient destination to compare a wide choice of offerings from an incredible variety of curated sellers.

How to win with a marketplace strategy



Create a customer-centric endless aisle by offering a broad assortment of products that never run out of stock.

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Range extension

Become a customer-centric shopping destination by offering new products and ranges, without the risk and cost of managing inventory.

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Composable Commerce

Composable catalog

Boost your eCommerce Business with a composable approach To your catalog and Inventory

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How To Build A Composable Catalog

Category testing

Quickly introduce and test new product categories without the traditional cost, time and planning burdens.

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Case studies

The Dom

In the vast landscape of online marketplaces, The DOM, a thriving e-commerce retailer, embarked

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Everyday Market from Woolworths is meeting Australia’s insatiable appetite for online shopping with the

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In 2017, Myer partnered with Marketplacer to create a curated lifestyle destination: the Myer

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