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Use cases

Drive profitable growth by expanding your product range and capturing incremental revenue using your existing websites and audiences to power strategic expansion.

Why a Marketplace Strategy use cases

How to win with a marketplace strategy



Create a customer-centric endless aisle by offering a broad assortment of products that never run out of stock.

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Range extension

Become a customer-centric shopping destination by offering new products and ranges, without the risk and cost of managing inventory.

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Composable Commerce

Composable catalog

Boost your eCommerce Business with a composable approach To your catalog and Inventory

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How To Build A Composable Catalog

Category testing

Quickly introduce and test new product categories without the traditional cost, time and planning burdens.

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Discover what we can do for your industry

Discover the path to enhanced retail success by extending your offerings through strategic marketplace expansion.

Unlock the potential for elevated growth in the grocery industry by diversifying your offerings through strategic marketplace expansion.


Drive new revenue with a B2B Marketplace Strategy. Discover how you can benefit from this approach.

Tap into untapped markets, increase subscriptions and grow new revenue streams with a centralized solution.

Transform your existing loyalty program into a powerful, competitive advantage

Analyst endorsed

Forrester (white background)

Named a leader

The Forrester New Wave™ Report For Marketplace Development Platforms Q4 2021

CBI Insights white background

One of the Most Innovative Retail Tech Startups

CB Insights | Retail Tech 100 List -2022

Representative Vendor

The Gartner Market Guide for Marketplace Operation Applications (MOA) 2021

Representative Vendor

The Gartner Market Guide for Marketplace Operation Applications (MOA) 2021

Why a Marketplace Strategy

The marketplace advantage

Reduce complexity of the distribution of physical products.

No need to stock inventory.

Decrease complexity of new commerce category addition.

Decrease complexity of new commerce category addition.

Dynamically add products, suppliers and inventory that align with your brand promise and accelerating customer expectations.

Identify sellers and distributors to tap into latent demand in your loyal customer base while attracting new audiences with an expanded offering.

Case studies

The Dom

In the vast landscape of online marketplaces, The DOM, a thriving e-commerce retailer, embarked

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Everyday Market from Woolworths is meeting Australia’s insatiable appetite for online shopping with the

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In 2017, Myer partnered with Marketplacer to create a curated lifestyle destination: the Myer

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