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Overview

The Gartner® Hype CycleTM for Digital Commerce, 2023, helps application leaders assess a wide range of commerce technologies to support their commerce-related investments. Gartner lists Marketplacer as a Sample Vendor for one of those technologies – Enterprise Marketplaces. According to the report, Enterprise Technologies are considered an “adolescent” technology that has only reached 5-20% of its target audience. Download the report to learn more:
  • – What are the basics of Enterprise Marketplaces (what is it, what does it do, etc.)
  • – Why does it matter?
  • – How can an enterprise marketplace impact your business?
  • – What is driving demand for enterprise marketplaces?
  • – What are Gartner recommendations and noted obstacles for implementing an enterprise marketplace?
 

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Disclaimer

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Marketplacer.

GARTNER is a registered trademark and service mark, and HYPE CYCLE is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner, Hype Cycle for Digital Commerce, 2023, 17 July 2023, Sandy Shen