Dotdigital has added another great name to their list of ecommerce technology partner– Marketplacer. Marketplacer is a global technology Software as a Service (SaaS) platform equipped with all the tools and functionality needed to build a successful and scalable online marketplace, at speed. To date, Marketplacer has helped build and deploy over 100 Marketplaces connecting over 16,000 businesses worldwide.
“We’re excited to be partnering with Dotdigital to bring their innovative marketing automation capabilities to our customers across the US, Europe, and around the world,” said John Mullins, Chief Alliances Officer at Marketplacer. “Dotdigital delivers real value to our customers by integrating into our marketplace and range extension platform. This increases online revenues for our customers through highly targeted campaigns that deliver real results.”
The integration allows Dotdigital customers to sync contact (subscriber & customer), product, and order data from Marketplacer to Dotdigital to power personalized lifecycle marketing campaigns that convert customers and drive loyalty.
Rohan Lock, General Manager – APAC Dotdigital commented, “One of our key priorities has always been strengthening our service portfolio to make our User experience (UX) as seamless as possible. Dotdigital’s integration with Marketplacer is a testament to that.”
“With Marketplacer’s range extension platform and Dotdigital’s customer experience expertise, this partnership will create the best environment for our customers to accelerate their growth and take their business to the next level,” added Rohan.