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Boost your ecommerce business with a composable approach to your catalog and inventory

composable catalog
A composable catalog or hybrid retail approach allows you to effortlessly mix third-party products, controlled by the seller with a commission-based payout, along with dropship products where the operator controls the price and which fall under a zero-commission category. This enables you to expand your offerings, attract new customers, and increase revenue potential. With greater control over product offerings and margins, composable catalogs are ideal for ecommerce businesses seeking to remain competitive and drive growth.

Benefits of a composable approach

Flexibility

With a composable catalog, you can seamlessly incorporate commission-based and dropship products with your first party products, creating a flexible catalog that adapts to your customers’ needs and preferences.

Dynamic expansion

You can dynamically add products, suppliers and inventory that align with your brand promise and accelerate customer expectations, allowing you to stay ahead of the competition and keep your customers satisfied.

Increased reach

By identifying sellers and distributors to tap into latent demand in your loyal customer base, you can attract new audiences with an expanded offering, driving traffic and increasing revenue.

Growth

Expanding your product range and capturing incremental revenue using your existing websites and audiences to power strategic expansion can help you to achieve profitable growth, driving success and profitability.

Proven success

With a composable catalog, you can benefit from a proven track record of marketplace success and ongoing investment in your success, ensuring that you have the resources and support you need to achieve your goals.

Experience

You can rely on our extensive experience operating and delivering successful marketplaces, as well as our onboarding teams and network of implementation partners to take the friction out of launch, adoption, and perpetual growth.

Quick ROI

With reduced risk, you can get a quick return on investment while supporting enterprise scale, giving you the resources and support you need to succeed.

Seamless integration

With modern integration methods such as GraphQL APIs, Webhooks, and reference integrations with major commerce platforms, you can seamlessly integrate marketplace approaches into your existing systems and processes, ensuring a smooth and streamlined experience for your customers.

Resources

How To Build A Composable Catalog

marketplacer news

How to build a composable catalog

What you think about Marketplaces is probably wrong. Or at least only partially right. Most people when they think of Marketplaces immediately think of sites like Amazon, Etsy, and eBay.

Composable Commerce

marketplacer news

Composable commerce

Composable commerce has been in-market for a few years now, mostly due to a publication by Gartner in 2020 referring to a modular digital commerce approach defined as a composable architecture.

dropshipping

marketplacer news

The Dropship Dilemma: Why and How Retailers Need to Evolve Dropship Strategies

Established retailers exploring how a marketplace model would best fit into their business strategy have a common question – what’s the difference between dropship and marketplace fulfillment that utilizes third-party sellers, and how can it benefit their business?