Platform
Solutions
Seller Community
Why Marketplacer
Resources

How it works >

Discover the platform that supports merchants to manage their digital commerce strategy while delivering the experience sellers want and shoppers expect.

Why a marketplace strategy

It’s time to explore the possibilities and propel your business forward with the marketplace advantage. Learn about the strategy behind it.

Technology and security

We follow industry best practices and has adopted controls such as SAML SSO, Encryption, Multi-Factor Authentication, and Cloud Security.

Implementation >

Our implementation options are designed with one end in mind – to ensure our customers can deploy a marketplace right fitted to their current and future business objectives.

Connected

Keep your existing eCommerce ecosystem and gain the powerful smarts of Marketplacer.

Adobe Commerce Cloud

Turn your Adobe Commerce store into a powerful marketplace.

BigCommerce

BigCommerce connected is how you can quickly provide more quality products than ever before.

Salesforce

How the Salesforce Commerce Cloud Cartridge (SFCC) works.

commercetools

Launch and scale your 3rd party product strategy with Commercetools accelerator.

Marketplacer accelerator program

Launch a multi-vendor marketplace fast with Marketplacer.

Use Cases >

Drive profitable growth by expanding your product range and capturing incremental revenue using your existing websites and audiences to power strategic expansion.

Dropship

Supercharge your commerce by expanding your dropshipping strategies with Marketplacer.

Composable catalog

Boost your ecommerce business with a composable approach to your catalog and inventory.

Range extension

Become a customer-centric shopping destination by offering new products and ranges without the risk and cost of managing inventory.

Category testing

Introduce and experiment with new products, categories, sellers and verticals, without inertia.

Industry >

Each industry represents a unique opportunity for businesses to harness the capabilities of Marketplacer’s platform.

Grocery

Unlock the potential for elevated growth in the grocery industry by diversifying your offerings through strategic marketplace expansion.

Retail

Discover the path to enhanced retail success by extending your offerings through strategic marketplace expansion.

B2B

B2B companies are transforming their strategy and exponentially growing their businesses’ revenue by embracing a marketplace model.

Loyalty

Transform your existing loyalty program into a powerful, competitive advantage.

Media

Tap into untapped markets, increase subscriptions and grow new revenue streams with a centralized solution.

Platform for Success >

We’ve developed a methodology to help our customers leverage our 10+ years of experience, learning and collective expertise to execute their own comprehensive strategies.

Case studies

We are the marketplace platform behind the success of some of the fastest-growing online businesses. See how our customers create thriving marketplaces, and how you can follow in their footsteps.

Our partners

Build and strengthen your marketplace platform with a large assortment of solutions from our highly experienced technology partners – endorsed by Marketplacer.

Our story

We license and leverage our marketplace platform and expertise to make it easier to create successful, scalable and limitless online marketplaces.

Resource hub >

Ebooks, analyst reports, videos, and more to help you grow your commerce. Explore our resources to learn from our experts & industry partners

eBook & guides

Insights on marketplaces and how to utilise the strategy for growth.

Webinars and videos

Watch the experts discuss key topics surrounding commerce.

Blogs

Stay up to date with the latest content about Marketplacer and the commerce world.

Analyst reports

Read the latest data and insights about Marketplacer.

Podcasts

Listen on demand to top-tier industry discussions and retail community interviews.

Press media

Coverage of Marketplacer and the global businesses that use our platform in the media.

Case Studies >

See how our customers create thriving marketplaces, and how you can follow in their footsteps.

Operator case studies

See how our customers create thriving marketplaces, and how you can follow in their footsteps.

Seller case studies

See how our sellers are selling more with Marketplacer, and how you can follow in their footsteps.

Resource hub >

Ebooks, analyst reports, videos, and more to help you grow your commerce. Explore our resources to learn from our experts & industry partners

API site

Marketplacer has 2 APIs available, the one you choose to develop with will be driven by the use-cases that you are developing for.

Knowledge base

As a Marketplacer customer, you can access Marketplacer for support via our Knowledge Base.

Partner portal

Our partner portal is a valuable resource, offering our partners a comprehensive range of tools and resources, which includes training materials, sales resources, and lead distribution support

Klika

Founded in Melbourne in 2009, Boutique Retailer is one of Australia’s fastest growing online only retailers. Its suite of apparel brands includes Volley, Dents UK, Hush Puppies, Kangol, Dr Martens and more. The company also sells home and garden products, hiking and outdoor gear, party costumes and decorations, pet equipment, health and beauty lines, sporting goods and craft supplies. It carries 35,000 lines across 900 categories.

After several years trading on eBay and via its own web site, Boutique Retailer began listing elements of its range on a handful of locally run online marketplaces in 2016.

Growth story

30,000

Klika offers a range of more than 30,000 products to customers across Australia and New Zealand.

+++++

The company has established relationships with Marketplacer-powered retailers to further increase its reach.

“Marketplacer has provided us with a powerful and flexible ecosystem that allows us to deliver a compelling online shopping experience for customers.”

How to win with a marketplace strategy

The convergence of Marketplacer, Web Force 5, and The DOM in this momentous partnership aimed to unlock the full potential of both platforms. With Web Force 5 at the helm of development, the fusion of BigCommerce into The DOM’s established Marketplacer ecosystem became a reality, signifying a leap forward in e-commerce integration.

Challenges

In its early years of operation, Klika relied on eBay as its primary channel for reaching customers online. While this worked well initially, the company decided to expand its reach by establishing its own websites as its product range and sales grew.

About 7 years ago, a decision was taken by senior management to shift to a marketplace model of operation. Relationships were established with a range of traditional retailers and links forged with other established marketplaces.

“To continue our growth, we knew we had to work to extend our reach and provide a range of ways for customers to find our product range and make purchases,” says Zaitsev. “Following a marketplace retail model was clearly the best way forward for us.”

Klika needed a scalable platform to underpin its ongoing growth plans
The company was keen to streamline the way it handled product listings and customer transactions

Klika was keen to find new channels to market to help ongoing revenue growth by partnering with established retailers and online marketplaces

Solution

Solution / Approach

In 2020, the Klika management team took the decision to integrate with the Marketplacer platform to support its online operations. Relationships were established with existing Marketplacer-powered marketplaces and the platform integrated with Klika’s proprietary software.

Marketplacer’s sophisticated APIs allowed the platforms to be tightly integrated with Klika’s systems.
The Marketplacer retail ecosystem provided a range of opportunities to grow working relationships with established bricks-and-mortar retailers

From the time the decision was taken, the Marketplacer-based integration was fully operational in just a few weeks.

Results

Since joining the Marketplacer seller program, Klika has enjoyed a rapid increase in customer interactions and purchases. The seller program offers access to other retailers that operate Marketplacer-based online shopping sites.

For Klika, the result has been improved access to potential customers and a rapid increase in turnover. The company now operates an 18,000 square metre warehouse and fulfilment facility in Melbourne and has a staff of 30 people.

Klika has significantly expanded its reach and turnover by integrating with existing online marketplaces
Commercial relationships have been established with approximately 30 different marketplaces and retailers in Australia and New Zealand including the likes of Myer, BBQs Galore, and Woolworths Everyday Market
The traditional retailers with which Klika is now working have enjoyed a significant spike in sales. One in particular, that has a national physical presence, has experienced growth of more than 30% during the past 12 months
Marketplacer has streamlined the operation of Klika’s systems and significantly improved the shopping experience for customers
New products can be added to marketplaces quickly with listings supported by high-quality photos and video

Klika is now well positioned to continue its strong retail growth across all its product categories