Get your copy of the Marketplace Development Platforms Landscape by Forrester


The Marketplacer Seller Community & Omnivore: A pathway to Marketplace growth and success

Marketplacer and Omnivore have been partnering together to provide marketplacer operators with the resources they need to succeed. As one of our most successful channel partners, Omnivore has been working with some of our largest Marketplaces including Everyday Market from Woolworths and Barbeques Galore.

Through our partnership, Omnivore has helped our operators onboard leading retailer brands such as Appliances Online and Country Road. By leveraging the Marketplacer Seller Community and Omnivore’s technology, Makretplacer operators are able to grow their businesses and achieve impressive results.

omnivore grow on case study

How to win with a marketplace strategy


Before joining the Marketplacer Seller Community, our marketplace community were facing significant challenges. For operators, finding experienced merchants to sell on their Marketplace was difficult without any oversight of our partners and their merchants. Meanwhile, sellers were struggling to gain visibility and access to new marketplaces.

Fortunately, Omnivore was able to step in and provide a solution. With a pool of over 3,000 merchants available, Omnivore took away the burden of onboarding sellers for operators, streamlining the process and providing best-in-class brands and products, that also aligned with their values and mission.

Additionally, the Marketplacer Seller Community provides even more support to sellers, giving sellers the opportunity to list on some of Australia’s best marketplaces, allowing them to increase their reach and TTV. 

Overall, the Marketplacer Seller Community has helps both our operators and sellers overcome their challenges, providing them with the support and resources they need to succeed in today’s competitive marketplace economy.


The Marketplacer Seller Community connects sellers and channel managers with marketplace operators to expand their reach. It simplifies the process for operators to find and partner with high-quality sellers, while giving oversight of their partners and merchants. With Omnivore’s support, Marketplacer helps customers overcome the challenges of finding the right sellers and grow successful marketplaces.

Omnivore has played a significant role in the success of marketplaces. Omnivore’s technology has helped Marketplacer operators access a pool of over 3,000 experienced merchants, reducing the burden of onboarding. In addition, Omnivore has been able to deliver over 10,000 orders within 6 months.

Here’s how the Marketplacer Seller Community works:

  1. Sellers register to showcase their products individually or via a channel manager, like Omnivore.
  2. Marketplacer operators look for new sellers by browsing the growing network sellers and integrated channel managers.
  3. Marketplacer operators reach out to individual sellers directly or the integrated channel manager, to view the entire merchant list.
  4. Once partnership is formed, the seller gains access to a wider audience through their new marketplace listing while the operator gains access to high-quality sellers who help attract new customers and increase their revenue and customer lifetime value, with range extension.


The partnership between Marketplacer and Omnivore has been highly successful in providing marketplacer operators with what they need to grow. With Omnivore connecting Marketplacer operators to valuable sellers, we have been able to deliver significant additional orders and combined TTV.

Overall, the Marketplacer Seller Community and Omnivore’s partnership offer a simple and effective way for sellers and channel managers to connect with marketplace operators and expand their reach, while allowing operators to easily find and partner with high-quality sellers. By leveraging this partnership, businesses can achieve success in today’s competitive marketplace economy.

Related case studies