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About 45 minutes
Thu , 21 Oct 2021 12:00 pm (AEDT)

Industry Forecast: Third-Party Marketplaces in Review & What to Expect in 2022

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About this event

About 45 minutes
Thu , 21 Oct 2021 12:00 pm (AEDT)

As more and more business shifts online, organisations are looking for ways to capture more customers, maintain growth, and scale, all without bearing additional costs and complexity. Third-party marketplaces provide a compelling solution and are set to explode in popularity in 2022 as technology developments and market forces align.

Chris Skelton, Chief Revenue Officer @ Marketplacer - will lead a discussion between Andy Kelk (CTO @ Marketplacer) and Joe Cicman (Senior Analyst, Forrester) as they explore:

  • The underlying technology developments that have changed the third-party marketplace landscape, paving the way for broad global adoption
  • The expected market shifts and industries-to-watch in 2022 and beyond.
  • What you need to consider before you add third-party marketplace capabilities to your existing ecommerce stack.

Case Study Profile: You’ll also hear from Justin Hillberg, Managing Director of outdoor lifestyle brand SurfStitch as he walks through how they integrated a third-party marketplace into their ecommerce business in just 40 days, and grew their new vendors by 300% in just 3 months.

Hosted by

guest speaker
Justin Hillberg

Managing Director @ SurfStitch

Justin is passionate about delivering influential leadership & driving positive cultural change through collaborative strategy development. He leads a fast paced, high energy online business that has achieved several milestones resulting in a significant turnaround to profitability.

guest speaker
Andy Kelk

CTO @ Marketplacer

A developer by trade and with a background in eCommerce, software engineering and consulting, Andy Kelk is the Chief Technology Officer (CTO) at Marketplacer, world-leading Platform as a Service (PaaS) company that creates successful and scalable online marketplaces.

guest speaker
Chris Skelton

Chief Revenue Officer @ Marketplacer

With over 20 years’ experience in multinational organisations across both the EMEA and APAC regions, Chris has an exciting role leading a passionate team at Marketplacer, where the mission is to develop and build the most scalable online solutions to enable commerce in the world.

guest speaker
Joe Cicman

Senior Analyst @ Forrester

Joe helps eBusiness professionals assess & optimize B2B & B2B2C eCommerce technologies & strategies. Part of the digital transformation team, Joe provides a proven practitioner’s lens for organizations to understand how to deploy the economics of digital commerce that unleash best-in-class outcomes.

Hosted by

GUEST SPEAKER

Justin Hillberg

Managing Director @ SurfStitch

      

Justin is passionate about delivering influential leadership & driving positive cultural change through collaborative strategy development. He leads a fast paced, high energy online business that has achieved several milestones resulting in a significant turnaround to profitability.

GUEST SPEAKER

Andy Kelk

CTO @ Marketplacer

     

A developer by trade and with a background in eCommerce, software engineering and consulting, Andy Kelk is the Chief Technology Officer (CTO) at Marketplacer, world-leading Platform as a Service (PaaS) company that creates successful and scalable online marketplaces.

GUEST SPEAKER

Chris Skelton

Chief Revenue Officer @ Marketplacer

    

With over 20 years’ experience in multinational organisations across both the EMEA and APAC regions, Chris has an exciting role leading a passionate team at Marketplacer, where the mission is to develop and build the most scalable online solutions to enable commerce in the world.

GUEST SPEAKER

Joe Cicman

Senior Analyst @ Forrester

    

Joe helps eBusiness professionals assess & optimize B2B & B2B2C eCommerce technologies & strategies. Part of the digital transformation team, Joe provides a proven practitioner’s lens for organizations to understand how to deploy the economics of digital commerce that unleash best-in-class outcomes.

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